A data profile of the people who buy, follow and care about Loterias da CAIXA in Brazil — modelled from more than twelve digital signal sources. Loterias da CAIXA has an estimated audience of 8,370,262 people in Brazil.
Loterias da CAIXA has an estimated audience of 8,370,262 people in Brazil. 57.8% are female, 42.2% are male, average age 38.8. Top brand affinities: Lottery, Smallville, Sweepstakes, The Mentalist, Sons of Anarchy.
Top brand affinities include Lottery, Smallville, Sweepstakes, with strongest over-indexing on Lottery (7.07× the country average).
Demographically, the Loterias da CAIXA audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
The typical Loterias da CAIXA fan in Brazil is more female, around 38.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Lottery.
The key figures that characterise the Loterias da CAIXA profile in Brazil.
57.8% are female, 42.2% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 38.8 |
| Estimated audience size | 8,370,262 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Loterias da CAIXA audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 99.1% |
| United States | 0.3% |
| Spain | 0.1% |
The strongest cross-interests of the Loterias da CAIXA audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Mentalist | Movies & TV | 8.76× | ||
| 02 | Sons of Anarchy | Movies & TV | 8.76× | ||
| 03 | Renault Twingo | Cars & Mobility | 8.76× | ||
| 04 | Hannibal (TV series) | Movies & TV | 8.28× | ||
| 05 | CSI (franchise) | Movies & TV | 8.19× | ||
| 06 | Smallville | Movies & TV | 7.43× | ||
| 07 | Lottery | Games | 7.07× | ||
| 08 | Unibet | Games | 6.94× | ||
| 09 | S.S. Lazio | Sports | 6.57× | ||
| 10 | Snapchat | Internet & Social Media | 4.71× | ||
| 11 | Motorboat | Cars & Mobility | 3.93× | ||
| 12 | Sweepstakes | Games | 3.71× | ||
| 13 | Hair removal | Beauty & Wellness | 2.43× | ||
| 14 | Gusttavo Lima | Music & Radio | 2.38× | ||
| 15 | Atacadão | Shopping | 2.20× | ||
| 16 | Caixa Econômica Federal | Business & Career | 1.96× | ||
| 17 | Soul music | Music & Radio | 1.66× | ||
| 18 | Pop music | Music & Radio | 1.63× | ||
| 19 | Medicine | Business & Career | 1.54× | ||
| 20 | Country music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.57× | |
| Convenience Orientation | PREMIUM | 1.57× | |
| Social Media Usage | JOY | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.61× | |
| Healthy Lifestyle | BALANCE | 0.68× | |
| Design Affinity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Loterias da CAIXA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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