Top 50 Softwares in Brazil
This curated ranking covers the 50 largest softwares in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 231 softwares tracked in Brazil, the 50 ranked here account for the largest measured audience reach. Microsoft, Loterias da CAIXA and Office 365 lead the list with a combined estimated audience of 26,700,004 people. Across all 50 entries the average audience size is 1,328,713, and the largest, Microsoft, reaches around 11,156,047 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each software, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Microsoft |
11,156,047 | 9.1% | Software | Technology & Electronics |
| 2 |  Loterias da CAIXA |
8,370,262 | 99.2% | Software | Games |
| 3 |  Office 365 |
7,173,695 | 4.8% | Software | Technology & Electronics |
| 4 |  IMovie |
7,100,584 | 80.1% | Software | Technology & Electronics |
| 5 |  CapCut |
5,185,838 | 6.7% | Software | Technology & Electronics |
| 6 |  Google Play |
4,126,518 | 7.8% | Software | Technology & Electronics |
| 7 |  Samsung Galaxy |
2,492,448 | 5.3% | Software | Technology & Electronics |
| 8 |  VS Code |
1,961,037 | 11.4% | Software | Technology & Electronics |
| 9 |  Jet ski |
1,592,199 | 6.5% | Software | Sports |
| 10 |  Fairy |
1,591,923 | 5.5% | Software | Kids & Family |
| 11 |  AutoCAD |
1,251,579 | 8.9% | Software | Technology & Electronics |
| 12 |  My Little Pony |
1,010,055 | 9.2% | Software | Kids & Family |
| 13 |  Cursor |
989,731 | 7.1% | Software | Technology & Electronics |
| 14 |  Autodesk |
975,414 | 7.6% | Software | Technology & Electronics |
| 15 |  Oracle Corporation |
946,621 | 7.0% | Software | Technology & Electronics |
| 16 |  Hoseasons |
615,478 | 12.8% | Software | Travel & Leisure |
| 17 |  Photoshop Online |
587,928 | 55.5% | Software | Technology & Electronics |
| 18 |  Woolite |
543,359 | 68.2% | Software | Home & Garden |
| 19 |  Sunrise |
465,145 | 2.4% | Software | Travel & Leisure |
| 20 |  Google Pixel |
438,641 | 1.5% | Software | Technology & Electronics |
| 21 |  Playaway |
432,971 | 90.6% | Software | Technology & Electronics |
| 22 |  McAfee |
407,421 | 6.7% | Software | Technology & Electronics |
| 23 |  Cadence |
405,282 | 18.9% | Software | Technology & Electronics |
| 24 |  Topper (sports) |
385,135 | 7.9% | Software | Shopping |
| 25 |  Splenda |
374,479 | 11.4% | Software | Food & Beverages |
| 26 |  Mac OS |
361,947 | 5.3% | Software | Technology & Electronics |
| 27 |  Raspberry Pi |
358,083 | 4.2% | Software | Technology & Electronics |
| 28 |  ThinkPad |
334,639 | 4.4% | Software | Technology & Electronics |
| 29 |  Boot Camp (software) |
324,290 | 13.5% | Software | Technology & Electronics |
| 30 |  Claude Code |
310,995 | 3.8% | Software | Technology & Electronics |
| 31 |  AVG (software) |
305,723 | 5.8% | Software | Technology & Electronics |
| 32 |  Cottonelle |
301,823 | 26.5% | Software | Home & Garden |
| 33 |  Pedialyte |
294,968 | 11.3% | Software | Food & Beverages |
| 34 |  Sony Alpha |
292,476 | 16.9% | Software | Technology & Electronics |
| 35 |  VMware |
265,479 | 3.5% | Software | Technology & Electronics |
| 36 |  Tradesman |
248,428 | 1.6% | Software | Business & Career |
| 37 |  Craftsman |
242,283 | 7.4% | Software | Home & Garden |
| 38 |  Ever After High |
230,107 | 21.8% | Software | Kids & Family |
| 39 |  Canon PowerShot |
226,738 | 9.5% | Software | Technology & Electronics |
| 40 |  Dell Inspiron |
193,161 | 9.0% | Software | Technology & Electronics |
| 41 |  GoToMeeting |
188,179 | 20.6% | Software | Technology & Electronics |
| 42 |  roxy |
184,252 | 4.9% | Software | Fashion & Accessoires |
| 43 |  Brisk |
182,094 | 15.7% | Software | Food & Beverages |
| 44 |  WebEx |
153,439 | 2.2% | Software | Technology & Electronics |
| 45 |  Intuit |
149,617 | 2.0% | Software | Technology & Electronics |
| 46 |  Tetra Pak |
149,312 | 13.1% | Software | Business & Career |
| 47 |  Parodontax |
148,204 | 6.8% | Software | Health |
| 48 |  Red Hat |
140,739 | 7.0% | Software | Technology & Electronics |
| 49 |  Line Webtoon |
136,630 | 1.9% | Software | Internet & Social Media |
| 50 |  Pine-Sol |
132,299 | 18.9% | Software | Home & Garden |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each software by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest software in Brazil?
Microsoft currently leads with an estimated audience of 11,156,047 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.