Popularity ranking · Brazil

The 100 most popular Software in Brazil

This curated ranking covers the 100 largest software in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 128 software tracked in Brazil, the 100 ranked here account for the largest measured audience reach. Microsoft, Loterias da CAIXA and CapCut lead the list with a combined estimated audience of 28M people. Across all 100 entries the average audience size is 589k, and the largest, Microsoft, reaches around 11M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each software, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 IShares 11k 38.3 39.0% Software
77 Turbocharged Direct Injection 11k 35.5 8.5% Software
78 Royal Club 9.8k 26.3 52.5% Software
79 Armor All 9.2k 33.5 29.6% Software
80 Hooked on Phonics 8.1k 36.0 58.1% Software
81 Nikkor 8.1k 41.4 49.2% Software
82 BeagleBoard 7.9k 38.9 40.5% Software
83 United Express 7k 46.9 57.4% Software
84 Microgaming 5.8k 31.2 60.2% Software
85 Hello bank! 5.3k 36.7 34.3% Software
86 EZ-Link 5.2k 37.4 40.6% Software
87 Pepsi ONE 5k 42.1 66.2% Software
88 Hansaplast 4.3k 40.0 71.2% Software
89 G Data 3.9k 31.6 77.4% Software
90 Honey Maid 3.8k 41.0 66.3% Software
91 Red Gate 3.6k 42.9 83.1% Software
92 MyBB 3.4k 41.5 100.0% Software
93 Euromaster 3.3k 39.8 25.1% Software
94 PayScale 2.6k 47.6 100.0% Software
95 Kaltura 2.5k 33.0 63.8% Software
96 Microsoft Windows 2.4k 38.1 56.3% Software
97 RME Audio 2.3k 32.8 41.9% Software
98 Earthship 1.8k 27.0 61.7% Software
99 RMK 1.8k 27.9 71.3% Software
100 ParkZone 1.5k 35.2 13.5% Software

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular software compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each software by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest software in Brazil?

Microsoft currently leads with an estimated audience of 11M people in Brazil.

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