A data profile of the people who buy, follow and care about Música sertaneja in Brazil — modelled from more than twelve digital signal sources. Música sertaneja has an estimated audience of 25,004,398 people in Brazil.
The average Música sertaneja fan in Brazil is 39.2 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Paraná.
Top brand affinities include River Plate, Celta de Vigo, Clash Royale, with strongest over-indexing on River Plate (1.56× the country average).
Demographically, the Música sertaneja audience skews more female with an average age of 39.2, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Música sertaneja fan in Brazil is more female, around 39.2 years old, with strong DIY Mentality tendencies and a notable affinity for River Plate.
The key figures that characterise the Música sertaneja profile in Brazil.
58.5% are female, 41.5% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 39.2 |
| Estimated audience size | 25,004,398 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Música sertaneja audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 46.2% |
| United States | 22.4% |
| Portugal | 3.7% |
Where the Música sertaneja audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mato Grosso do Sul | ~700K | 1.90× | |
| 02 | Minas Gerais | ~5M | 1.84× | |
| 03 | Rondônia | ~400K | 1.80× | |
| 04 | Mato Grosso | ~800K | 1.71× | |
| 05 | Paraná | ~2.5M | 1.62× | |
| 06 | Santa Catarina | ~1.5M | 1.49× | |
| 07 | Rio Grande do Sul | ~2M | 1.47× | |
| 08 | Goiás | ~1.5M | 1.47× | |
| 09 | Tocantins | ~200K | 1.43× | |
| 10 | Espírito Santo | ~700K | 1.37× | |
| 11 | Acre | ~100K | 1.37× | |
| 12 | São Paulo | ~6M | 0.94× | |
| 13 | Pará | ~700K | 0.84× | |
| 14 | Roraima | ~60K | 0.80× | |
| 15 | Bahia | ~1M | 0.75× | |
| 16 | Maranhão | ~400K | 0.70× | |
| 17 | Sergipe | ~200K | 0.66× | |
| 18 | Federal District | ~300K | 0.64× | |
| 19 | Piauí | ~200K | 0.63× | |
| 20 | Amapá | ~50K | 0.58× | |
| 21 | Alagoas | ~200K | 0.54× | |
| 22 | Paraíba | ~300K | 0.53× | |
| 23 | Amazonas | ~200K | 0.50× | |
| 24 | Pernambuco | ~500K | 0.47× | |
| 25 | Rio de Janeiro | ~1M | 0.45× | |
| 26 | Rio Grande do Norte | ~200K | 0.44× | |
| 27 | Ceará | ~400K | 0.40× |
The strongest cross-interests of the Música sertaneja audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Excalibur (film) | Movies & TV | 1.61× | ||
| 02 | Clash of Kings | Games | 1.61× | ||
| 03 | PAOK FC | Sports | 1.59× | ||
| 04 | Candy Crush Soda Saga | Games | 1.59× | ||
| 05 | Clash Royale | Games | 1.57× | ||
| 06 | BMX racing | Sports | 1.57× | ||
| 07 | River Plate | Sports | 1.56× | ||
| 08 | Draymond Green | Sports | 1.56× | ||
| 09 | Brandon Ingram | Sports | 1.56× | ||
| 10 | Celta de Vigo | Sports | 1.55× | ||
| 11 | City-building game | Games | 1.55× | ||
| 12 | Derrick Rose | Sports | 1.55× | ||
| 13 | Fred (footballer) | Sports | 1.54× | ||
| 14 | Merlin (TV series) | Movies & TV | 1.53× | ||
| 15 | 8 Ball Pool | Sports | 1.52× | ||
| 16 | Christian Pulisic | Sports | 1.52× | ||
| 17 | Lifted Trucks | Cars & Mobility | 1.51× | ||
| 18 | Business simulation game | Business & Career | 1.51× | ||
| 19 | Age of Empires (video game) | Games | 1.51× | ||
| 20 | Tobias Harris | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.99× | |
| Luxury Orientation | PREMIUM | 0.98× | |
| Healthy Lifestyle | BALANCE | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.74× | |
| Career Orientation | POWER | 0.75× | |
| Spirituality | BALANCE | 0.77× |
Música sertaneja has an estimated audience of 25,004,398 people in Brazil, concentrated in São Paulo and Minas Gerais.
58.5% of Música sertaneja fans are female, 41.5% are male, with an average age of 39.2 years.
Música sertaneja fans show strongest brand affinity for River Plate (1.56×), Celta de Vigo (1.55×), and Clash Royale (1.57×) over the country average.
Música sertaneja fans in Brazil are most concentrated in São Paulo (reach ~6M), Minas Gerais (reach ~5M), and Paraná (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Música sertaneja itself, the audience over-indexes on Celta de Vigo (1.55×), Clash Royale (1.57×), Fred (footballer) (1.54×), and Excalibur (film) (1.61×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Música sertaneja. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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