Música sertaneja Audience in Brazil
Música sertaneja has an estimated audience of 25,004,398 people in Brazil. 58.5% are female, 41.5% are male, average age 39.2. Top regions: São Paulo, Minas Gerais, Paraná. Top brand affinities: River Plate, Sonic the Hedgehog (comics), Celta de Vigo, Clash Royale, Fred (footballer).
The average Música sertaneja fan in Brazil is 39.2 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Paraná. Top brand affinities include River Plate, Sonic the Hedgehog (comics), Celta de Vigo, with strongest over-indexing on River Plate (1.56× the country average). Demographically, the Música sertaneja audience skews more female with an average age of 39.2, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Música sertaneja fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 39.2 |
| Estimated audience size | 25,004,398 |
Audience persona
The typical Música sertaneja fan in Brazil is more female, around 39.2 years old, with strong DIY Mentality tendencies and a notable affinity for River Plate.
Música sertaneja fans by region: top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~6M | 0.94× |
| Minas Gerais | ~5M | 1.84× |
| Paraná | ~2.5M | 1.62× |
| Rio Grande do Sul | ~2M | 1.47× |
| Santa Catarina | ~1.5M | 1.49× |
| Goiás | ~1.5M | 1.47× |
| Bahia | ~1M | 0.75× |
| Rio de Janeiro | ~1M | 0.45× |
| Mato Grosso | ~800K | 1.71× |
| Espírito Santo | ~700K | 1.37× |
| Mato Grosso do Sul | ~700K | 1.9× |
| Pará | ~700K | 0.84× |
| Pernambuco | ~500K | 0.47× |
| Ceará | ~400K | 0.4× |
| Maranhão | ~400K | 0.7× |
| Rondônia | ~400K | 1.8× |
| Federal District | ~300K | 0.64× |
| Paraíba | ~300K | 0.53× |
| Tocantins | ~200K | 1.43× |
| Piauí | ~200K | 0.63× |
| Amazonas | ~200K | 0.5× |
| Alagoas | ~200K | 0.54× |
| Rio Grande do Norte | ~200K | 0.44× |
| Sergipe | ~200K | 0.66× |
| Acre | ~100K | 1.37× |
| Roraima | ~60K | 0.8× |
| Amapá | ~50K | 0.58× |
Top brand affinities of Música sertaneja fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| River Plate | 1.56× | Sports |
| Sonic the Hedgehog (comics) | 1.63× | Literature |
| Celta de Vigo | 1.55× | Sports |
| Clash Royale | 1.57× | Games |
| Fred (footballer) | 1.54× | Sports |
| Lifted Trucks | 1.51× | Cars & Mobility |
| PAOK FC | 1.59× | Sports |
| 8 Ball Pool | 1.52× | Sports |
| City-building game | 1.55× | Games |
| Draymond Green | 1.56× | Sports |
| Excalibur (film) | 1.61× | Movies & TV |
| Business simulation game | 1.51× | Business & Career |
| Candy Crush Soda Saga | 1.59× | Games |
| Clash of Kings | 1.61× | Games |
| BMX racing | 1.57× | Sports |
| Derrick Rose | 1.55× | Sports |
| Madison Keys | 1.63× | Sports |
| Age of Empires (video game) | 1.51× | Games |
| Brandon Ingram | 1.56× | Sports |
| Antalyaspor | 1.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 0.99 |
| Luxury Orientation | PREMIUM | 0.98 |
| Healthy Lifestyle | BALANCE | 0.97 |
| Pet Ownership | JOY | 0.95 |
| Quality Awareness | PREMIUM | 0.93 |
| Creativity | OPEN | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 46.2% |
| United States | 22.4% |
| Portugal | 3.7% |
See Música sertaneja audiences in other countries
- Música sertaneja — Germany
- Música sertaneja — United States
- Música sertaneja — United Kingdom
- Música sertaneja — France
- Música sertaneja — Italy
- Música sertaneja — Spain
- Música sertaneja — Japan
- Música sertaneja — South Korea
- Música sertaneja — India
- Música sertaneja — Canada
- Música sertaneja — Mexico
More Music & Radio audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Música sertaneja have in Brazil?
Música sertaneja has an estimated audience of 25,004,398 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Música sertaneja fans?
58.5% of Música sertaneja fans are female, 41.5% are male, with an average age of 39.2 years.
Which brands do Música sertaneja fans like most?
Música sertaneja fans show strongest brand affinity for River Plate (1.56×), Sonic the Hedgehog (comics) (1.63×), and Celta de Vigo (1.55×) over the country average.
Where do Música sertaneja fans live in Brazil?
Música sertaneja fans in Brazil are most concentrated in São Paulo (reach ~6M), Minas Gerais (reach ~5M), and Paraná (reach ~2.5M). These three regions account for the largest share of the active audience.
What other brands do Música sertaneja fans also like?
Beyond Música sertaneja itself, the audience over-indexes on Sonic the Hedgehog (comics) (1.63×), Celta de Vigo (1.55×), Clash Royale (1.57×), and Fred (footballer) (1.54×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Música sertaneja. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.