A data profile of the people who buy, follow and care about Rodeo in Brazil — modelled from more than twelve digital signal sources. Rodeo has an estimated audience of 7,573,619 people in Brazil.
The average Rodeo fan in Brazil is 38.8 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Paraná, Minas Gerais.
The key figures that characterise the Rodeo profile in Brazil.
57.1% are female, 42.9% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 38.8 |
| Estimated audience size | 7,573,619 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Rodeo audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 39.3% |
| Brazil | 12.9% |
| Japan | 9.2% |
Where the Rodeo audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Paraná | ~1.5M | 3.43× | |
| 02 | Mato Grosso | ~300K | 1.97× | |
| 03 | Roraima | ~20K | 1.06× | |
| 04 | Mato Grosso do Sul | ~100K | 1.03× | |
| 05 | São Paulo | ~2M | 0.99× | |
| 06 | Amapá | ~30K | 0.99× | |
| 07 | Acre | ~30K | 0.99× | |
| 08 | Goiás | ~300K | 0.97× | |
| 09 | Rondônia | ~60K | 0.97× | |
| 10 | Espírito Santo | ~200K | 0.96× | |
| 11 | Alagoas | ~100K | 0.96× | |
| 12 | Tocantins | ~50K | 0.95× | |
| 13 | Minas Gerais | ~700K | 0.94× | |
| 14 | Sergipe | ~70K | 0.94× | |
| 15 | Amazonas | ~100K | 0.93× | |
| 16 | Pernambuco | ~300K | 0.91× | |
| 17 | Maranhão | ~200K | 0.91× | |
| 18 | Paraíba | ~100K | 0.90× | |
| 19 | Rio Grande do Norte | ~100K | 0.90× | |
| 20 | Piauí | ~90K | 0.90× | |
| 21 | Rio de Janeiro | ~600K | 0.89× | |
| 22 | Bahia | ~400K | 0.89× | |
| 23 | Santa Catarina | ~300K | 0.88× | |
| 24 | Pará | ~200K | 0.86× | |
| 25 | Federal District | ~100K | 0.84× | |
| 26 | Rio Grande do Sul | ~400K | 0.82× | |
| 27 | Ceará | ~300K | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Rodeo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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