Rascasse Audience Intelligence

Bull riding Audience in United States

A data profile of the people who buy, follow and care about Bull riding in United States — modelled from more than twelve digital signal sources. Bull riding has an estimated audience of 4,916,940 people in United States.

#98among Sport in United States#3837among Topic in United States#585in Sports

The average Bull riding fan in United States is 38.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Wrangler (jeans), Boot Barn, Planet Fitness, with strongest over-indexing on Wrangler (jeans) (9.27× the country average).

Demographically, the Bull riding audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bull riding fan in United States is balanced, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Wrangler (jeans).

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bull riding profile in United States.

Audience size
4.9M
in United States
Gender
48.8%♀
51.2% male
Age
38.4
average years
Country rank
#6808
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bull riding fans

48.8% are female, 51.2% are male, average age 38.4.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Bull riding audience in United States
MetricValue
Female48.8%
Male51.2%
Average age38.4
Estimated audience size4,916,940
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Bull riding audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3917%
40-4920%
50+21%
Fig. 04

Worldwide distribution

58.8%

of the worldwide Bull riding audience comes from United States.

Worldwide audience distribution share by country for Bull riding
CountryShare
United States58.8%
Japan9.2%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bull riding audience in United States is strongest.

Fig. 05

Top regions by affinity

Bull riding fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~20K2.25×
02Nebraska~50K1.99×
03Montana~30K1.96×
04South Dakota~20K1.87×
05New Mexico~40K1.77×
06Oklahoma~90K1.72×
07Idaho~40K1.69×
08North Dakota~10K1.44×
09Arizona~100K1.43×
10Utah~60K1.38×
11Arkansas~60K1.37×
12Texas~500K1.28×
13Kansas~50K1.20×
14Kentucky~70K1.19×
15Missouri~90K1.17×
16West Virginia~30K1.17×
17Mississippi~50K1.15×
18Iowa~40K1.09×
19Louisiana~60K1.02×
20Tennessee~100K1.00×
21Colorado~80K1.00×
22Alabama~70K0.95×
23Oregon~50K0.94×
24Indiana~80K0.90×
25Alaska~9K0.87×
26Wisconsin~60K0.82×
27South Carolina~60K0.81×
28North Carolina~100K0.79×
29Washington~80K0.78×
30Minnesota~50K0.78×
31Nevada~40K0.78×
32Georgia~100K0.74×
33Illinois~100K0.73×
34Ohio~100K0.73×
35Maine~10K0.73×
36New Hampshire~10K0.71×
37Virginia~80K0.70×
38Hawaii~10K0.69×
39Michigan~90K0.68×
40California~400K0.67×
41Delaware~9K0.67×
42Rhode Island~10K0.66×
43Pennsylvania~100K0.65×
44Washington, District of Columbia~9K0.63×
45Florida~200K0.60×
46Connecticut~30K0.59×
47Maryland~50K0.56×
48Massachusetts~50K0.53×
49New York~100K0.52×
50New Jersey~60K0.50×
Fig. 06

Affinity by region

Affinity by region — Bull riding, United States
0.50×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bull riding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bull riding audience
#·InterestCategoryAffinity×
01StetsonFashion & Accessoires12.10×
02Wrangler (jeans)Fashion & Accessoires9.27×
03AriatFashion & Accessoires8.32×
04Boot BarnFashion & Accessoires6.52×
05RodeoSports3.59×
06Diaper bagKids & Family3.41×
07Tractor Supply CompanyShopping2.95×
08KayakTravel & Leisure2.77×
09San Antonio SpursSports2.69×
10Discount TireShopping2.54×
11Planet FitnessSports2.44×
12Golf ChannelSports2.29×
13Hardware storeHome & Garden2.27×
14LivestockPets & Animals2.19×
15Western wearFashion & Accessoires2.15×
16Veterinary medicineBusiness & Career1.97×
17AuctionShopping1.96×
18MenardsHome & Garden1.82×
19AutoZoneCars & Mobility1.70×
20MeatFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bull riding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bull riding audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.24×
DIY MentalityTHRILL1.54×
Need for SecurityCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bull riding audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.75×
Luxury OrientationPREMIUM0.77×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bull riding have in United States?

Bull riding has an estimated audience of 4,916,940 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Bull riding fans?

48.8% of Bull riding fans are female, 51.2% are male, with an average age of 38.4 years.

03

Which brands do Bull riding fans like most?

Bull riding fans show strongest brand affinity for Wrangler (jeans) (9.27×), Boot Barn (6.52×), and Planet Fitness (2.44×) over the country average.

04

Where do Bull riding fans live in United States?

Bull riding fans in United States are most concentrated in Texas (reach ~500K), California (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bull riding fans also like?

Beyond Bull riding itself, the audience over-indexes on Boot Barn (6.52×), Planet Fitness (2.44×), Ariat (8.32×), and Rodeo (3.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Bull riding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bull riding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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