Rascasse Audience Intelligence

Ranch Audience in Germany

A data profile of the people who buy, follow and care about Ranch in Germany — modelled from more than twelve digital signal sources. Ranch has an estimated audience of 1,380,866 people in Germany.

#2545among Topic in Germany#386in Travel & Leisure

The average Ranch fan in Germany is 39.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Monty Python's Life of Brian, Pet sitting, Horse racing, with strongest over-indexing on Monty Python's Life of Brian (35.17× the country average).

Demographically, the Ranch audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ranch fan in Germany is balanced, around 39.8 years old, with strong Pet Ownership tendencies and a notable affinity for Monty Python's Life of Brian.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ranch profile in Germany.

Audience size
1.4M
in Germany
Gender
52.1%♀
47.9% male
Age
39.8
average years
Country rank
#4816
Topic in Germany
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ranch fans

52.1% are female, 47.9% are male, average age 39.8.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Ranch audience in Germany
MetricValue
Female52.1%
Male47.9%
Average age39.8
Estimated audience size1,380,866
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Ranch audience in Germany
Age bracketShare%
16-1919%
20-2917%
30-3921%
40-4925%
50+19%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Ranch audience comes from Germany.

Worldwide audience distribution share by country for Ranch
CountryShare
United States50.2%
Mexico5.8%
Brazil4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ranch audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ranch fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K1.15×
02Bayern~200K1.12×
03Hessen~100K1.11×
04Thüringen~40K1.09×
05Sachsen~70K1.07×
06Brandenburg~50K1.07×
07Baden-Württemberg~200K1.06×
08Rheinland-Pfalz~70K1.02×
09Hamburg~30K0.97×
10Sachsen-Anhalt~30K0.94×
11Nordrhein-Westfalen~300K0.92×
12Mecklenburg-Vorpommern~20K0.92×
13Saarland~20K0.92×
14Bremen~10K0.92×
15Niedersachsen~100K0.90×
16Schleswig-Holstein~40K0.90×
Fig. 06

Affinity by region

Affinity by region — Ranch, Germany
0.90×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ranch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ranch audience
#·InterestCategoryAffinity×
01Monty Python's Life of BrianMovies & TV35.17×
02HorzeSports9.49×
03RyobiCars & Mobility9.21×
04Horse racingSports5.47×
05Pet sittingPets & Animals4.14×
06Center ParcsTravel & Leisure2.97×
07Tour de FranceSports2.91×
08VIER PFOTENPets & Animals2.85×
09Veterinary medicineBusiness & Career2.58×
10Shih TzuPets & Animals2.43×
11Labrador RetrieverPets & Animals2.41×
12CHIO AachenSports2.41×
13Yorkshire TerrierPets & Animals2.41×
14BeaglePets & Animals2.36×
15CanadaTravel & Leisure2.28×
16Solar energyHome & Garden1.85×
17RedditInternet & Social Media1.82×
18RyanairTravel & Leisure1.66×
19NatureHome & Garden1.60×
20HornbachShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ranch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ranch audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.81×
PatriotismCONSERVATISM1.52×
SpiritualityBALANCE1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ranch audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Price SensitivityPREMIUM0.75×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ranch have in Germany?

Ranch has an estimated audience of 1,380,866 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ranch fans?

52.1% of Ranch fans are female, 47.9% are male, with an average age of 39.8 years.

03

Which brands do Ranch fans like most?

Ranch fans show strongest brand affinity for Monty Python's Life of Brian (35.17×), Pet sitting (4.14×), and Horse racing (5.47×) over the country average.

04

Where do Ranch fans live in Germany?

Ranch fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ranch fans also like?

Beyond Ranch itself, the audience over-indexes on Pet sitting (4.14×), Horse racing (5.47×), Tour de France (2.91×), and Canada (2.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Ranch audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ranch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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