A data profile of the people who buy, follow and care about Agriculture in Australia — modelled from more than twelve digital signal sources. Agriculture has an estimated audience of 6,784,314 people in Australia.
Agriculture has an estimated audience of 6,784,314 people in Australia. 54.1% are female, 45.9% are male, average age 44.5. Top brand affinities: Aldi, Refrigerator, Forestry, Hardware store, Fertilizer.
Top brand affinities include Aldi, Refrigerator, Forestry, with strongest over-indexing on Aldi (1.52× the country average).
Demographically, the Agriculture audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as DIY Mentality, Extroversion.
The typical Agriculture fan in Australia is balanced, around 44.5 years old, with strong DIY Mentality tendencies and a notable affinity for Aldi.
The key figures that characterise the Agriculture profile in Australia.
54.1% are female, 45.9% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 44.5 |
| Estimated audience size | 6,784,314 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Agriculture audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 5.5% |
| India | 5.0% |
The strongest cross-interests of the Agriculture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Deere | Cars & Mobility | 2.50× | ||
| 02 | Forestry | Home & Garden | 1.75× | ||
| 03 | Fertilizer | Home & Garden | 1.72× | ||
| 04 | Excavator | Cars & Mobility | 1.68× | ||
| 05 | Fencing | Sports | 1.64× | ||
| 06 | Kevin Costner | Movies & TV | 1.61× | ||
| 07 | Sourdough | Food & Beverages | 1.59× | ||
| 08 | Garden centre | Home & Garden | 1.56× | ||
| 09 | Refrigerator | Home & Garden | 1.55× | ||
| 10 | Jason Momoa | Movies & TV | 1.54× | ||
| 11 | Hardware store | Home & Garden | 1.53× | ||
| 12 | Lawn mower | Home & Garden | 1.53× | ||
| 13 | Chainsaw | Home & Garden | 1.53× | ||
| 14 | Pressure washer | Home & Garden | 1.53× | ||
| 15 | Aldi | Shopping | 1.52× | ||
| 16 | Horse racing | Sports | 1.52× | ||
| 17 | Tom Welling | Movies & TV | 1.52× | ||
| 18 | Masonry | Home & Garden | 1.52× | ||
| 19 | Lush (company) | Beauty & Wellness | 1.51× | ||
| 20 | Fish and chips | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.24× | |
| Extroversion | THRILL | 1.19× | |
| Community Orientation | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.91× | |
| Luxury Orientation | PREMIUM | 0.92× | |
| Creativity | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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