A data profile of the people who buy, follow and care about Agriculture in Malaysia — modelled from more than twelve digital signal sources. Agriculture has an estimated audience of 3,559,734 people in Malaysia.
The average Agriculture fan in Malaysia is 41.7 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Politics, Search engine optimization, Wikipedia, with strongest over-indexing on Politics (1.6× the country average).
Demographically, the Agriculture audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Agriculture fan in Malaysia is more male, around 41.7 years old, with strong Quality Awareness tendencies and a notable affinity for Politics.
The key figures that characterise the Agriculture profile in Malaysia.
44.7% are female, 55.3% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 41.7 |
| Estimated audience size | 3,559,734 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 22% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Agriculture audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 5.5% |
| India | 5.0% |
Where the Agriculture audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1.5M | 1.30× | |
| 02 | Sarawak | ~400K | 1.27× | |
| 03 | Perak | ~400K | 1.25× | |
| 04 | Sabah | ~400K | 1.18× | |
| 05 | Kuala Lumpur | ~700K | 1.17× | |
| 06 | Johor | ~500K | 1.08× | |
| 07 | Penang | ~200K | 1.02× | |
| 08 | Pahang | ~200K | 1.00× | |
| 09 | Malacca | ~100K | 0.99× | |
| 10 | Negeri Sembilan | ~200K | 0.96× | |
| 11 | Perlis | ~50K | 0.96× | |
| 12 | Kedah | ~200K | 0.95× | |
| 13 | Labuan | ~30K | 0.91× | |
| 14 | Putrajaya | ~20K | 0.89× | |
| 15 | Kelantan | ~100K | 0.87× | |
| 16 | Terengganu | ~100K | 0.84× |
The strongest cross-interests of the Agriculture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Political science | Business & Career | 2.02× | ||
| 02 | HVAC | Home & Garden | 1.98× | ||
| 03 | Forestry | Home & Garden | 1.90× | ||
| 04 | Search engine optimization | Business & Career | 1.82× | ||
| 05 | Ornamental plant | Home & Garden | 1.71× | ||
| 06 | Air fryer | Food & Beverages | 1.63× | ||
| 07 | Politics | Politics & Society | 1.60× | ||
| 08 | Houseplant | Home & Garden | 1.60× | ||
| 09 | Bonsai | Home & Garden | 1.59× | ||
| 10 | Fertilizer | Home & Garden | 1.58× | ||
| 11 | Renewable energy | Business & Career | 1.58× | ||
| 12 | Electrolux | Home & Garden | 1.58× | ||
| 13 | Origami | Kids & Family | 1.58× | ||
| 14 | Uric acid | Health | 1.57× | ||
| 15 | Hardware store | Home & Garden | 1.57× | ||
| 16 | Blood vessel | Health | 1.54× | ||
| 17 | Wikipedia | Internet & Social Media | 1.53× | ||
| 18 | Non-alcoholic beverage | Food & Beverages | 1.53× | ||
| 19 | Human resource management | Business & Career | 1.53× | ||
| 20 | Shellfish | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.21× | |
| Urban Lifestyle | OPEN | 1.15× | |
| DIY Mentality | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Social Media Usage | JOY | 0.86× |
Agriculture has an estimated audience of 3,559,734 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
44.7% of Agriculture fans are female, 55.3% are male, with an average age of 41.7 years.
Agriculture fans show strongest brand affinity for Politics (1.6×), Search engine optimization (1.82×), and Wikipedia (1.53×) over the country average.
Agriculture fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~700K), and Johor (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Agriculture itself, the audience over-indexes on Search engine optimization (1.82×), Wikipedia (1.53×), HVAC (1.98×), and Fertilizer (1.58×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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