A data profile of the people who buy, follow and care about Agriculture in Indonesia — modelled from more than twelve digital signal sources. Agriculture has an estimated audience of 4,817,355 people in Indonesia.
Agriculture has an estimated audience of 4,817,355 people in Indonesia. 36.3% are female, 63.7% are male, average age 38.6. Top brand affinities: Telegram, Hair products, Meat, Viu (streaming media), Indonesian cuisine.
Top brand affinities include Telegram, Hair products, Meat, with strongest over-indexing on Telegram (2.46× the country average).
Demographically, the Agriculture audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Sustainability, Tradition.
The typical Agriculture fan in Indonesia is more male, around 38.6 years old, with strong Sustainability tendencies and a notable affinity for Telegram.
The key figures that characterise the Agriculture profile in Indonesia.
36.3% are female, 63.7% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 38.6 |
| Estimated audience size | 4,817,355 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 26% | |
| 30-39 | 26% | |
| 40-49 | 21% | |
| 50+ | 14% |
of the worldwide Agriculture audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 5.5% |
| India | 5.0% |
The strongest cross-interests of the Agriculture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telegram | Internet & Social Media | 2.46× | ||
| 02 | Investment management | Business & Career | 2.35× | ||
| 03 | Indonesian cuisine | Food & Beverages | 2.00× | ||
| 04 | Retail banking | Business & Career | 1.98× | ||
| 05 | Self-employment | Business & Career | 1.92× | ||
| 06 | Fertilizer | Home & Garden | 1.87× | ||
| 07 | Innovation | Business & Career | 1.79× | ||
| 08 | Viu (streaming media) | Movies & TV | 1.71× | ||
| 09 | Cholesterol | Food & Beverages | 1.70× | ||
| 10 | Organic farming | Food & Beverages | 1.68× | ||
| 11 | Online chat | Technology & Electronics | 1.61× | ||
| 12 | Telkomsel | Technology & Electronics | 1.61× | ||
| 13 | Bars | Travel & Leisure | 1.60× | ||
| 14 | Cruises | Travel & Leisure | 1.59× | ||
| 15 | Meat | Food & Beverages | 1.58× | ||
| 16 | Lottery | Games | 1.57× | ||
| 17 | Sunglasses | Fashion & Accessoires | 1.54× | ||
| 18 | FIFA (video game series) | Games | 1.53× | ||
| 19 | Hair products | Beauty & Wellness | 1.51× | ||
| 20 | Distilled beverage | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.43× | |
| Tradition | CONSERVATISM | 1.42× | |
| Convenience Orientation | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Creativity | OPEN | 0.80× | |
| Extroversion | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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