A data profile of the people who buy, follow and care about Agriculture in Switzerland — modelled from more than twelve digital signal sources. Agriculture has an estimated audience of 1,614,887 people in Switzerland.
Agriculture has an estimated audience of 1,614,887 people in Switzerland. 51.0% are female, 49.0% are male, average age 45.3. Top brand affinities: Coop, Migros, Google, Swiss International Air Lines, Nature.
Top brand affinities include Coop, Migros, Google, with strongest over-indexing on Coop (1.9× the country average).
Demographically, the Agriculture audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Agriculture fan in Switzerland is balanced, around 45.3 years old, with strong Community Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Agriculture profile in Switzerland.
51.0% are female, 49.0% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 45.3 |
| Estimated audience size | 1,614,887 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Agriculture audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 5.5% |
| India | 5.0% |
The strongest cross-interests of the Agriculture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hornbach | Shopping | 2.01× | ||
| 02 | Swiss International Air Lines | Travel & Leisure | 1.92× | ||
| 03 | Tattoos | Fashion & Accessoires | 1.91× | ||
| 04 | Coop | Food & Beverages | 1.90× | ||
| 05 | Toys | Games | 1.89× | ||
| 06 | Desserts | Food & Beverages | 1.88× | ||
| 07 | Bars | Travel & Leisure | 1.87× | ||
| 08 | Dogs | Pets & Animals | 1.86× | ||
| 09 | Local food | Food & Beverages | 1.86× | ||
| 10 | Weddings | Kids & Family | 1.85× | ||
| 11 | Nature | Home & Garden | 1.80× | ||
| 12 | Kitchen | Home & Garden | 1.80× | ||
| 13 | Happiness | Health | 1.78× | ||
| 14 | Conforama | Home & Garden | 1.76× | ||
| 15 | Psychology | Business & Career | 1.74× | ||
| 16 | Concerts | Music & Radio | 1.69× | ||
| 17 | Wikipedia | Internet & Social Media | 1.68× | ||
| 18 | Internet & Social Media | 1.57× | |||
| 19 | Migros | Shopping | 1.50× | ||
| 20 | Education | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.68× | |
| Pet Ownership | JOY | 1.42× | |
| Extroversion | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Price Sensitivity | PREMIUM | 0.89× | |
| Urban Lifestyle | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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