A data profile of the people who buy, follow and care about Agriculture in Poland — modelled from more than twelve digital signal sources. Agriculture has an estimated audience of 4,502,293 people in Poland.
Agriculture has an estimated audience of 4,502,293 people in Poland. 48.3% are female, 51.7% are male, average age 43.3. Top brand affinities: MBank, Fertilizer, Cyfrowy Polsat, Financial services, Polsat.
Top brand affinities include MBank, Fertilizer, Cyfrowy Polsat, with strongest over-indexing on MBank (1.58× the country average).
Demographically, the Agriculture audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Need for Security, Community Orientation.
The typical Agriculture fan in Poland is balanced, around 43.3 years old, with strong Need for Security tendencies and a notable affinity for MBank.
The key figures that characterise the Agriculture profile in Poland.
48.3% are female, 51.7% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 43.3 |
| Estimated audience size | 4,502,293 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Agriculture audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 5.5% |
| India | 5.0% |
The strongest cross-interests of the Agriculture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fertilizer | Home & Garden | 3.03× | ||
| 02 | HVAC | Home & Garden | 1.87× | ||
| 03 | Meat | Food & Beverages | 1.75× | ||
| 04 | Cyfrowy Polsat | Movies & TV | 1.69× | ||
| 05 | Charity and causes | Business & Career | 1.69× | ||
| 06 | Cruises | Travel & Leisure | 1.69× | ||
| 07 | Self-employment | Business & Career | 1.69× | ||
| 08 | Viral video | Internet & Social Media | 1.64× | ||
| 09 | BNP Paribas | Business & Career | 1.63× | ||
| 10 | Circle K | Shopping | 1.63× | ||
| 11 | Financial services | Business & Career | 1.60× | ||
| 12 | Renewable energy | Business & Career | 1.59× | ||
| 13 | MBank | Business & Career | 1.58× | ||
| 14 | Polsat | Movies & TV | 1.56× | ||
| 15 | Fiction books | Literature | 1.55× | ||
| 16 | Musical theatre | Movies & TV | 1.55× | ||
| 17 | First-person shooter games | Games | 1.53× | ||
| 18 | Radio ZET | Music & Radio | 1.53× | ||
| 19 | Philips | Technology & Electronics | 1.53× | ||
| 20 | Romance novels | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.38× | |
| Community Orientation | OPEN | 1.29× | |
| DIY Mentality | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.90× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Creativity | OPEN | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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