A data profile of the people who buy, follow and care about Agriculture in Finland — modelled from more than twelve digital signal sources. Agriculture has an estimated audience of 762,752 people in Finland.
Agriculture has an estimated audience of 762,752 people in Finland. 46.4% are female, 53.6% are male, average age 46.9. Top brand affinities: Biltema, Danske Bank, Nature, Apartment, Stockmann.
Top brand affinities include Biltema, Danske Bank, Nature, with strongest over-indexing on Biltema (1.96× the country average).
Demographically, the Agriculture audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Indulgence, Need for Security.
The typical Agriculture fan in Finland is balanced, around 46.9 years old, with strong Indulgence tendencies and a notable affinity for Biltema.
The key figures that characterise the Agriculture profile in Finland.
46.4% are female, 53.6% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 46.9 |
| Estimated audience size | 762,752 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Agriculture audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 5.5% |
| India | 5.0% |
The strongest cross-interests of the Agriculture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heat pump | Home & Garden | 3.22× | ||
| 02 | Forestry | Home & Garden | 1.98× | ||
| 03 | Biltema | Business & Career | 1.96× | ||
| 04 | HVAC | Home & Garden | 1.87× | ||
| 05 | Danske Bank | Business & Career | 1.85× | ||
| 06 | Local food | Food & Beverages | 1.85× | ||
| 07 | Hairstyle | Beauty & Wellness | 1.80× | ||
| 08 | Meat | Food & Beverages | 1.71× | ||
| 09 | Electronics | Technology & Electronics | 1.69× | ||
| 10 | Nature | Home & Garden | 1.68× | ||
| 11 | Apartment | Business & Career | 1.66× | ||
| 12 | Renewable energy | Business & Career | 1.63× | ||
| 13 | Stockmann | Shopping | 1.62× | ||
| 14 | Valtteri Bottas | Sports | 1.62× | ||
| 15 | Pizza | Food & Beverages | 1.62× | ||
| 16 | Fiction books | Literature | 1.56× | ||
| 17 | Dinner | Food & Beverages | 1.53× | ||
| 18 | Estonia | Travel & Leisure | 1.53× | ||
| 19 | Dogs | Pets & Animals | 1.51× | ||
| 20 | Desserts | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.33× | |
| Need for Security | CONSERVATISM | 1.33× | |
| Convenience Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.84× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| Creativity | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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