A data profile of the people who buy, follow and care about Crop in Australia — modelled from more than twelve digital signal sources. Crop has an estimated audience of 3,944,321 people in Australia.
Crop has an estimated audience of 3,944,321 people in Australia. 57.5% are female, 42.5% are male, average age 44.8. Top brand affinities: Wikipedia, Aldi, Non-alcoholic beverage, Innovation, Tabloid (newspaper format).
Top brand affinities include Wikipedia, Aldi, Non-alcoholic beverage, with strongest over-indexing on Wikipedia (2.4× the country average).
Demographically, the Crop audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Crop fan in Australia is more female, around 44.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Crop profile in Australia.
57.5% are female, 42.5% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 44.8 |
| Estimated audience size | 3,944,321 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Crop audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.9% |
| India | 4.6% |
The strongest cross-interests of the Crop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Deere | Cars & Mobility | 3.00× | ||
| 02 | Wikipedia | Internet & Social Media | 2.40× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.26× | ||
| 04 | Excavator | Cars & Mobility | 1.96× | ||
| 05 | Fertilizer | Home & Garden | 1.94× | ||
| 06 | Public security | Politics & Society | 1.92× | ||
| 07 | Hypermarket | Shopping | 1.92× | ||
| 08 | Horticulture | Home & Garden | 1.80× | ||
| 09 | Forestry | Home & Garden | 1.76× | ||
| 10 | Cappuccino | Food & Beverages | 1.75× | ||
| 11 | Virtual reality | Technology & Electronics | 1.68× | ||
| 12 | Microwave oven | Home & Garden | 1.66× | ||
| 13 | Lawn mower | Home & Garden | 1.62× | ||
| 14 | Innovation | Business & Career | 1.61× | ||
| 15 | Blanket | Home & Garden | 1.59× | ||
| 16 | Aldi | Shopping | 1.58× | ||
| 17 | Hardware store | Home & Garden | 1.56× | ||
| 18 | Tabloid (newspaper format) | Literature | 1.54× | ||
| 19 | Vineyard | Food & Beverages | 1.53× | ||
| 20 | ABC | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.39× | |
| Tradition | CONSERVATISM | 1.35× | |
| Individualism | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Travelling | THRILL | 0.78× | |
| Pet Ownership | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Crop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.