A data profile of the people who buy, follow and care about Crop in South Africa — modelled from more than twelve digital signal sources. Crop has an estimated audience of 912,869 people in South Africa.
Crop has an estimated audience of 912,869 people in South Africa. 52.4% are female, 47.6% are male, average age 40.2. Top brand affinities: Innovation, Fertilizer, Organic farming, Sustainable energy, Zoo.
Top brand affinities include Innovation, Fertilizer, Organic farming, with strongest over-indexing on Innovation (1.67× the country average).
Demographically, the Crop audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Sustainability.
The typical Crop fan in South Africa is balanced, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Innovation.
The key figures that characterise the Crop profile in South Africa.
52.4% are female, 47.6% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 40.2 |
| Estimated audience size | 912,869 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 26% |
of the worldwide Crop audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.9% |
| India | 4.6% |
The strongest cross-interests of the Crop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hostel | Travel & Leisure | 2.32× | ||
| 02 | Urban agriculture | Business & Career | 2.32× | ||
| 03 | Fertilizer | Home & Garden | 2.22× | ||
| 04 | Tom Hardy | Movies & TV | 2.18× | ||
| 05 | Zoo | Kids & Family | 2.15× | ||
| 06 | Birkenstock | Fashion & Accessoires | 2.15× | ||
| 07 | Prosecco | Food & Beverages | 2.14× | ||
| 08 | Garden centre | Home & Garden | 2.00× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.90× | ||
| 10 | Mineral water | Food & Beverages | 1.83× | ||
| 11 | Sustainable energy | Home & Garden | 1.78× | ||
| 12 | Innovation | Business & Career | 1.67× | ||
| 13 | Animal rights | Politics & Society | 1.59× | ||
| 14 | British Airways | Travel & Leisure | 1.57× | ||
| 15 | Organic farming | Food & Beverages | 1.54× | ||
| 16 | Street food | Food & Beverages | 1.54× | ||
| 17 | Ecotourism | Business & Career | 1.51× | ||
| 18 | Department store | Shopping | 1.51× | ||
| 19 | Emirates | Travel & Leisure | 1.50× | ||
| 20 | Knitting | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.55× | |
| Sustainability | BALANCE | 1.41× | |
| Pet Ownership | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Risk Appetite | THRILL | 0.66× | |
| Social Media Usage | JOY | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Crop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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