A data profile of the people who buy, follow and care about Crop in Poland — modelled from more than twelve digital signal sources. Crop has an estimated audience of 1,685,184 people in Poland.
Crop has an estimated audience of 1,685,184 people in Poland. 46.9% are female, 53.1% are male, average age 40.5. Top brand affinities: MBank, Massey Ferguson, Fertilizer, Non-alcoholic beverage, Kubota.
Top brand affinities include MBank, Massey Ferguson, Fertilizer, with strongest over-indexing on MBank (1.74× the country average).
Demographically, the Crop audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Spirituality, Individualism.
The typical Crop fan in Poland is balanced, around 40.5 years old, with strong Spirituality tendencies and a notable affinity for MBank.
The key figures that characterise the Crop profile in Poland.
46.9% are female, 53.1% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 40.5 |
| Estimated audience size | 1,685,184 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Crop audience comes from Poland.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.9% |
| India | 4.6% |
The strongest cross-interests of the Crop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 7.03× | ||
| 02 | Massey Ferguson | Cars & Mobility | 6.18× | ||
| 03 | Zetor | Cars & Mobility | 6.01× | ||
| 04 | Kubota | Cars & Mobility | 5.47× | ||
| 05 | Microwave oven | Home & Garden | 3.40× | ||
| 06 | Fertilizer | Home & Garden | 2.97× | ||
| 07 | John Deere | Cars & Mobility | 2.71× | ||
| 08 | Malt whisky | Food & Beverages | 2.62× | ||
| 09 | GAZ | Cars & Mobility | 2.29× | ||
| 10 | Innovation | Business & Career | 2.05× | ||
| 11 | First-time buyer | Shopping | 1.93× | ||
| 12 | Public transport | Cars & Mobility | 1.91× | ||
| 13 | City car | Cars & Mobility | 1.87× | ||
| 14 | Love & Sex | Kids & Family | 1.86× | ||
| 15 | Waxing | Beauty & Wellness | 1.78× | ||
| 16 | Kitchenware | Home & Garden | 1.78× | ||
| 17 | MBank | Business & Career | 1.74× | ||
| 18 | Cyfrowy Polsat | Movies & TV | 1.66× | ||
| 19 | Air conditioning | Technology & Electronics | 1.59× | ||
| 20 | Polsat | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.74× | |
| Individualism | JOY | 1.43× | |
| DIY Mentality | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.85× | |
| Design Affinity | PREMIUM | 0.90× | |
| Creativity | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Crop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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