A data profile of the people who buy, follow and care about Crop in Colombia — modelled from more than twelve digital signal sources. Crop has an estimated audience of 3,036,998 people in Colombia.
Crop has an estimated audience of 3,036,998 people in Colombia. 51.0% are female, 49.0% are male, average age 37.0. Top brand affinities: Rail transport, Herbalism, Espresso, Cappuccino, Fertilizer.
Top brand affinities include Rail transport, Herbalism, Espresso, with strongest over-indexing on Rail transport (1.62× the country average).
Demographically, the Crop audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Crop fan in Colombia is balanced, around 37.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Rail transport.
The key figures that characterise the Crop profile in Colombia.
51.0% are female, 49.0% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 37.0 |
| Estimated audience size | 3,036,998 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Crop audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.9% |
| India | 4.6% |
The strongest cross-interests of the Crop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Herbalism | Health | 2.22× | ||
| 02 | Insect repellent | Health | 2.02× | ||
| 03 | Jessica Alba | Movies & TV | 1.86× | ||
| 04 | Pollen | Health | 1.81× | ||
| 05 | Deportivo Alavés | Sports | 1.78× | ||
| 06 | Cappuccino | Food & Beverages | 1.74× | ||
| 07 | Crystal Palace F.C. | Sports | 1.72× | ||
| 08 | Endangered species | Pets & Animals | 1.69× | ||
| 09 | Philadelphia Union | Sports | 1.68× | ||
| 10 | Fertilizer | Home & Garden | 1.67× | ||
| 11 | Espresso | Food & Beverages | 1.64× | ||
| 12 | Cate Blanchett | Movies & TV | 1.64× | ||
| 13 | Rail transport | Travel & Leisure | 1.62× | ||
| 14 | Greenhouse | Home & Garden | 1.59× | ||
| 15 | Urban agriculture | Business & Career | 1.59× | ||
| 16 | Tabloid (newspaper format) | Literature | 1.57× | ||
| 17 | NASCAR | Sports | 1.57× | ||
| 18 | NHL | Sports | 1.57× | ||
| 19 | Monopoly (game) | Games | 1.54× | ||
| 20 | Athletic Bilbao | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.24× | |
| Career Orientation | POWER | 1.20× | |
| Community Orientation | OPEN | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Need for Security | CONSERVATISM | 0.75× | |
| Creativity | OPEN | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Crop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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