A data profile of the people who buy, follow and care about Survival skills in France — modelled from more than twelve digital signal sources. Survival skills has an estimated audience of 5,101,836 people in France.
Survival skills has an estimated audience of 5,101,836 people in France. 43.3% are female, 56.7% are male, average age 47.0. Top brand affinities: Love & Sex, Broadcasting of sports events, Kitchen garden, Christmas Gift, Sex and the City.
Top brand affinities include Love & Sex, Broadcasting of sports events, Kitchen garden, with strongest over-indexing on Love & Sex (114.39× the country average).
Demographically, the Survival skills audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Patriotism, Mindfulness.
The typical Survival skills fan in France is more male, around 47.0 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Survival skills profile in France.
43.3% are female, 56.7% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 47.0 |
| Estimated audience size | 5,101,836 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Survival skills audience comes from France.
| Country | Share |
|---|---|
| United States | 35.5% |
| United Kingdom | 6.7% |
| France | 5.0% |
The strongest cross-interests of the Survival skills audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 133.47× | ||
| 02 | Love & Sex | Kids & Family | 114.39× | ||
| 03 | Christmas Gift | Kids & Family | 24.23× | ||
| 04 | Broadcasting of sports events | Movies & TV | 22.31× | ||
| 05 | Christmas tree | Kids & Family | 18.98× | ||
| 06 | Kitchen garden | Home & Garden | 16.24× | ||
| 07 | Dentistry | Business & Career | 13.29× | ||
| 08 | Sex and the City | Movies & TV | 11.81× | ||
| 09 | Zoom lens | Technology & Electronics | 11.78× | ||
| 10 | Single-lens reflex camera | Technology & Electronics | 9.33× | ||
| 11 | Girl power | Politics & Society | 8.72× | ||
| 12 | New Testament | Politics & Society | 8.69× | ||
| 13 | Breast Cancer awareness | Health | 8.11× | ||
| 14 | Improvisation | Music & Radio | 6.49× | ||
| 15 | Hormone | Health | 5.82× | ||
| 16 | Permanent residency | Business & Career | 4.01× | ||
| 17 | BlaBlaCar | Cars & Mobility | 2.86× | ||
| 18 | Midi Libre | News | 2.10× | ||
| 19 | Innovation | Business & Career | 2.03× | ||
| 20 | Recreation | Travel & Leisure | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.96× | |
| Mindfulness | BALANCE | 1.90× | |
| Travelling | THRILL | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.89× | |
| Indulgence | JOY | 0.92× | |
| DIY Mentality | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Survival skills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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