A data profile of the people who buy, follow and care about Survival skills in United Kingdom — modelled from more than twelve digital signal sources. Survival skills has an estimated audience of 6,786,764 people in United Kingdom.
The average Survival skills fan in United Kingdom is 47.3 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, East of England, North West.
Top brand affinities include Wikipedia, Risk management, Forestry, with strongest over-indexing on Wikipedia (4.99× the country average).
Demographically, the Survival skills audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Survival skills fan in United Kingdom is balanced, around 47.3 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Survival skills profile in United Kingdom.
51.0% are female, 49.0% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 47.3 |
| Estimated audience size | 6,786,764 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 38% |
of the worldwide Survival skills audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 35.5% |
| United Kingdom | 6.7% |
| France | 5.0% |
Where the Survival skills audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~700K | 1.10× | |
| 02 | West Midlands | ~300K | 1.07× | |
| 03 | South West | ~600K | 1.04× | |
| 04 | South East | ~900K | 1.01× | |
| 05 | East Midlands | ~500K | 1.00× | |
| 06 | North East | ~300K | 0.98× | |
| 07 | Yorkshire and the Humber | ~500K | 0.96× | |
| 08 | North West | ~700K | 0.92× |
The strongest cross-interests of the Survival skills audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.99× | ||
| 02 | Alexandra Daddario | Movies & TV | 4.52× | ||
| 03 | Risk management | Business & Career | 3.84× | ||
| 04 | Liam Neeson | Movies & TV | 3.75× | ||
| 05 | National park | Travel & Leisure | 3.70× | ||
| 06 | Forestry | Home & Garden | 3.68× | ||
| 07 | Sketch comedy | Movies & TV | 3.14× | ||
| 08 | Motorhome | Cars & Mobility | 2.74× | ||
| 09 | Adoption | Kids & Family | 2.71× | ||
| 10 | Mobile home | Cars & Mobility | 2.66× | ||
| 11 | Esso | Cars & Mobility | 2.45× | ||
| 12 | Satire | Literature | 2.41× | ||
| 13 | Refrigerator | Home & Garden | 2.30× | ||
| 14 | Betfair | Games | 2.22× | ||
| 15 | Breaking news | Movies & TV | 2.05× | ||
| 16 | Hobby | Home & Garden | 1.84× | ||
| 17 | William Hill (bookmaker) | Games | 1.76× | ||
| 18 | Superman | Movies & TV | 1.66× | ||
| 19 | Energy | Home & Garden | 1.56× | ||
| 20 | EBay | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.01× | |
| Risk Appetite | THRILL | 1.60× | |
| DIY Mentality | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Creativity | OPEN | 0.84× |
Survival skills has an estimated audience of 6,786,764 people in United Kingdom, concentrated in South East and East of England.
51.0% of Survival skills fans are female, 49.0% are male, with an average age of 47.3 years.
Survival skills fans show strongest brand affinity for Wikipedia (4.99×), Risk management (3.84×), and Forestry (3.68×) over the country average.
Survival skills fans in United Kingdom are most concentrated in South East (reach ~900K), East of England (reach ~700K), and North West (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Survival skills itself, the audience over-indexes on Risk management (3.84×), Forestry (3.68×), Breaking news (2.05×), and Hobby (1.84×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Survival skills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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