A data profile of the people who buy, follow and care about Vodafone in Australia — modelled from more than twelve digital signal sources. Vodafone has an estimated audience of 2,261,282 people in Australia.
The average Vodafone fan in Australia is 42.0 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Vodafone Australia, Telstra, Westpac, with strongest over-indexing on Vodafone Australia (11.74× the country average).
Demographically, the Vodafone audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Vodafone fan in Australia is balanced, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for Vodafone Australia.
The key figures that characterise the Vodafone profile in Australia.
46.2% are female, 53.8% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 42.0 |
| Estimated audience size | 2,261,282 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 29% |
Where the Vodafone audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~1M | 1.25× | |
| 02 | South Australia | ~200K | 1.25× | |
| 03 | Victoria | ~800K | 1.12× | |
| 04 | Western Australia | ~300K | 1.09× | |
| 05 | Queensland | ~600K | 1.07× | |
| 06 | Australian Capital Territory | ~40K | 0.92× | |
| 07 | Northern Territory | ~20K | 0.85× | |
| 08 | Tasmania | ~20K | 0.49× |
The strongest cross-interests of the Vodafone audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vodafone Australia | Technology & Electronics | 11.74× | ||
| 02 | VOO | Technology & Electronics | 6.91× | ||
| 03 | Wireless LAN | Technology & Electronics | 6.05× | ||
| 04 | Telecommunications equipment | Technology & Electronics | 3.76× | ||
| 05 | Cricbuzz | Sports | 2.96× | ||
| 06 | Internet service provider | Technology & Electronics | 2.49× | ||
| 07 | Retail banking | Business & Career | 2.39× | ||
| 08 | International student | Business & Career | 2.16× | ||
| 09 | Telstra | Technology & Electronics | 2.13× | ||
| 10 | Optus | Technology & Electronics | 1.98× | ||
| 11 | St.George Bank | Business & Career | 1.77× | ||
| 12 | India | Travel & Leisure | 1.75× | ||
| 13 | Internet & Social Media | 1.66× | |||
| 14 | Canada | Travel & Leisure | 1.63× | ||
| 15 | David Jones | Fashion & Accessoires | 1.59× | ||
| 16 | Repco | Cars & Mobility | 1.58× | ||
| 17 | Westpac | Business & Career | 1.57× | ||
| 18 | Telephone | Technology & Electronics | 1.57× | ||
| 19 | Gemini | Technology & Electronics | 1.55× | ||
| 20 | BP | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.37× | |
| Early Adopter Mentality | POWER | 1.29× | |
| Career Orientation | POWER | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.90× | |
| Creativity | OPEN | 0.92× | |
| DIY Mentality | THRILL | 0.92× |
Vodafone's target market in Australia covers an estimated 2,261,282 people, concentrated in New South Wales and Victoria.
46.2% of the Vodafone audience are female, 53.8% are male, with an average age of 42.0 years.
Vodafone fans show strongest brand affinity for Vodafone Australia (11.74×), Telstra (2.13×), and Westpac (1.57×) over the country average.
Vodafone fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~800K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Vodafone itself, the audience over-indexes on Telstra (2.13×), Westpac (1.57×), Wireless LAN (6.05×), and Optus (1.98×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Vodafone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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