A data profile of the people who buy, follow and care about Telephone in Australia — modelled from more than twelve digital signal sources. Telephone has an estimated audience of 2,316,001 people in Australia.
Telephone has an estimated audience of 2,316,001 people in Australia. 49.4% are female, 50.6% are male, average age 41.3. Top brand affinities: Headphones, Aldi, Boost Mobile, Instant messaging, Real property.
Top brand affinities include Headphones, Aldi, Boost Mobile, with strongest over-indexing on Headphones (4.47× the country average).
Demographically, the Telephone audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The typical Telephone fan in Australia is balanced, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for Headphones.
The key figures that characterise the Telephone profile in Australia.
49.4% are female, 50.6% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 41.3 |
| Estimated audience size | 2,316,001 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Telephone audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 3.7% |
| India | 3.4% |
The strongest cross-interests of the Telephone audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Headphones | Technology & Electronics | 4.47× | ||
| 02 | Boost Mobile | Technology & Electronics | 4.45× | ||
| 03 | Xiaomi | Technology & Electronics | 3.44× | ||
| 04 | Samsung Galaxy | Technology & Electronics | 2.38× | ||
| 05 | Bluetooth | Technology & Electronics | 2.22× | ||
| 06 | Smart device | Technology & Electronics | 1.93× | ||
| 07 | Linux | Technology & Electronics | 1.84× | ||
| 08 | EB Games | Games | 1.68× | ||
| 09 | Laptop | Technology & Electronics | 1.65× | ||
| 10 | Vietnam | Travel & Leisure | 1.65× | ||
| 11 | Window blind | Home & Garden | 1.60× | ||
| 12 | Instant messaging | Internet & Social Media | 1.59× | ||
| 13 | Real property | Home & Garden | 1.59× | ||
| 14 | Internet & Social Media | 1.59× | |||
| 15 | Blanket | Home & Garden | 1.58× | ||
| 16 | Vodafone | Technology & Electronics | 1.57× | ||
| 17 | Internet service provider | Technology & Electronics | 1.52× | ||
| 18 | Aldi | Shopping | 1.51× | ||
| 19 | Refrigerator | Home & Garden | 1.51× | ||
| 20 | Apple Watch | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.22× | |
| Convenience Orientation | PREMIUM | 1.14× | |
| Early Adopter Mentality | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Design Affinity | PREMIUM | 0.78× | |
| Travelling | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Telephone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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