A data profile of the people who buy, follow and care about Telephone in Denmark — modelled from more than twelve digital signal sources. Telephone has an estimated audience of 893,680 people in Denmark.
Telephone has an estimated audience of 893,680 people in Denmark. 41.4% are female, 58.6% are male, average age 44.7. Top brand affinities: Elgiganten, Biltema, Circle K, Headphones, Germany.
Top brand affinities include Elgiganten, Biltema, Circle K, with strongest over-indexing on Elgiganten (2.79× the country average).
Demographically, the Telephone audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
The typical Telephone fan in Denmark is more male, around 44.7 years old, with strong Need for Security tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Telephone profile in Denmark.
41.4% are female, 58.6% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 44.7 |
| Estimated audience size | 893,680 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Telephone audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 3.7% |
| India | 3.4% |
The strongest cross-interests of the Telephone audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OnePlus | Technology & Electronics | 3.62× | ||
| 02 | Samsung Galaxy | Technology & Electronics | 3.45× | ||
| 03 | Headphones | Technology & Electronics | 3.38× | ||
| 04 | Elgiganten | Shopping | 2.79× | ||
| 05 | Broadband | Technology & Electronics | 2.61× | ||
| 06 | Laptop | Technology & Electronics | 1.98× | ||
| 07 | Steam | Games | 1.95× | ||
| 08 | Loudspeaker | Technology & Electronics | 1.79× | ||
| 09 | Biltema | Business & Career | 1.75× | ||
| 10 | Heat pump | Home & Garden | 1.75× | ||
| 11 | Bluetooth | Technology & Electronics | 1.68× | ||
| 12 | First-person shooter games | Games | 1.66× | ||
| 13 | Germany | Travel & Leisure | 1.65× | ||
| 14 | Scooters | Cars & Mobility | 1.61× | ||
| 15 | Online games | Games | 1.59× | ||
| 16 | Linux | Technology & Electronics | 1.58× | ||
| 17 | Hairstyle | Beauty & Wellness | 1.55× | ||
| 18 | Roskilde Festival | Music & Radio | 1.54× | ||
| 19 | Circle K | Shopping | 1.51× | ||
| 20 | Modern architecture | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.31× | |
| Early Adopter Mentality | POWER | 1.20× | |
| Convenience Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.71× | |
| Design Affinity | PREMIUM | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Telephone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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