A data profile of the people who buy, follow and care about Austria in Switzerland — modelled from more than twelve digital signal sources. Austria has an estimated audience of 953,267 people in Switzerland.
Austria has an estimated audience of 953,267 people in Switzerland. 52.4% are female, 47.6% are male, average age 42.2. Top brand affinities: Bild, Coop, Swiss International Air Lines, Germany, Hiking boot.
Top brand affinities include Bild, Coop, Swiss International Air Lines, with strongest over-indexing on Bild (1.68× the country average).
Demographically, the Austria audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Austria fan in Switzerland is balanced, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Bild.
The key figures that characterise the Austria profile in Switzerland.
52.4% are female, 47.6% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 42.2 |
| Estimated audience size | 953,267 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Austria audience comes from Switzerland.
| Country | Share |
|---|---|
| Italy | 17.0% |
| Germany | 12.3% |
| United States | 7.8% |
The strongest cross-interests of the Austria audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hiking boot | Fashion & Accessoires | 2.95× | ||
| 02 | Kosovo | Travel & Leisure | 2.43× | ||
| 03 | High school | Business & Career | 2.17× | ||
| 04 | Beagle | Pets & Animals | 2.00× | ||
| 05 | Poodle | Pets & Animals | 1.94× | ||
| 06 | Transfermarkt | Sports | 1.88× | ||
| 07 | French Bulldog | Pets & Animals | 1.85× | ||
| 08 | Deutsche Bahn | Cars & Mobility | 1.84× | ||
| 09 | Labrador Retriever | Pets & Animals | 1.84× | ||
| 10 | FC Bayern Munich | Sports | 1.75× | ||
| 11 | Swiss International Air Lines | Travel & Leisure | 1.73× | ||
| 12 | Ski resort | Travel & Leisure | 1.71× | ||
| 13 | Bild | News | 1.68× | ||
| 14 | Coop | Food & Beverages | 1.67× | ||
| 15 | Weddings | Kids & Family | 1.59× | ||
| 16 | Germany | Travel & Leisure | 1.56× | ||
| 17 | Bicycle | Cars & Mobility | 1.56× | ||
| 18 | Aldi | Shopping | 1.55× | ||
| 19 | Desserts | Food & Beverages | 1.54× | ||
| 20 | Haute couture | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.70× | |
| Community Orientation | OPEN | 1.36× | |
| Early Adopter Mentality | POWER | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.70× | |
| DIY Mentality | THRILL | 0.82× | |
| Mindfulness | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Austria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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