A data profile of the people who buy, follow and care about Austria in Poland — modelled from more than twelve digital signal sources. Austria has an estimated audience of 1,420,644 people in Poland.
Austria has an estimated audience of 1,420,644 people in Poland. 50.1% are female, 49.9% are male, average age 40.0. Top brand affinities: TripAdvisor, Viral video, Self-employment, Long hair, Musical film.
Top brand affinities include TripAdvisor, Viral video, Self-employment, with strongest over-indexing on TripAdvisor (1.75× the country average).
Demographically, the Austria audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Need for Security, Career Orientation.
The typical Austria fan in Poland is balanced, around 40.0 years old, with strong Need for Security tendencies and a notable affinity for TripAdvisor.
The key figures that characterise the Austria profile in Poland.
50.1% are female, 49.9% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 40.0 |
| Estimated audience size | 1,420,644 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 19% |
of the worldwide Austria audience comes from Poland.
| Country | Share |
|---|---|
| Italy | 17.0% |
| Germany | 12.3% |
| United States | 7.8% |
The strongest cross-interests of the Austria audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 2.40× | ||
| 02 | Low-cost carrier | Travel & Leisure | 1.94× | ||
| 03 | Malt whisky | Food & Beverages | 1.92× | ||
| 04 | Made in Italy | Business & Career | 1.76× | ||
| 05 | TripAdvisor | Travel & Leisure | 1.75× | ||
| 06 | Alpine skiing | Sports | 1.72× | ||
| 07 | Viral video | Internet & Social Media | 1.71× | ||
| 08 | Self-employment | Business & Career | 1.65× | ||
| 09 | Musical film | Movies & TV | 1.65× | ||
| 10 | Car dealership | Cars & Mobility | 1.65× | ||
| 11 | Long hair | Beauty & Wellness | 1.63× | ||
| 12 | Self-defense | Sports | 1.60× | ||
| 13 | Contemporary R&B | Music & Radio | 1.58× | ||
| 14 | Diary | Kids & Family | 1.58× | ||
| 15 | Loudspeaker | Technology & Electronics | 1.58× | ||
| 16 | Public transport | Cars & Mobility | 1.53× | ||
| 17 | City car | Cars & Mobility | 1.52× | ||
| 18 | Freelancer | Business & Career | 1.51× | ||
| 19 | Take-out | Food & Beverages | 1.51× | ||
| 20 | French cuisine | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.50× | |
| Career Orientation | POWER | 1.30× | |
| Family Orientation | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.82× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Quality Awareness | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Austria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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