A data profile of the people who buy, follow and care about Haute couture in Switzerland — modelled from more than twelve digital signal sources. Haute couture has an estimated audience of 1,108,113 people in Switzerland.
The average Haute couture fan in Switzerland is 40.2 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include EasyJet, Made in Italy, Gemstone, with strongest over-indexing on EasyJet (1.59× the country average).
Demographically, the Haute couture audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Haute couture fan in Switzerland is more female, around 40.2 years old, with strong Sustainability tendencies and a notable affinity for EasyJet.
The key figures that characterise the Haute couture profile in Switzerland.
64.2% are female, 35.8% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 40.2 |
| Estimated audience size | 1,108,113 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Haute couture audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 15.0% |
| Italy | 8.8% |
| Japan | 6.5% |
Where the Haute couture audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~200K | 1.33× | |
| 02 | Appenzell Innerrhoden | ~2K | 1.12× | |
| 03 | Basel-City | ~50K | 1.10× | |
| 04 | Uri | ~4K | 1.05× | |
| 05 | Canton of Nidwalden | ~4K | 1.04× | |
| 06 | Canton of Obwalden | ~4K | 1.04× | |
| 07 | Canton of Glarus | ~4K | 1.04× | |
| 08 | Appenzell Ausserrhoden | ~5K | 1.02× | |
| 09 | Canton of Bern | ~100K | 1.01× | |
| 10 | Canton of St. Gallen | ~50K | 1.01× | |
| 11 | Basel-Landschaft | ~30K | 1.01× | |
| 12 | Jura | ~8K | 1.00× | |
| 13 | Schaffhausen | ~9K | 0.99× | |
| 14 | Luzern | ~50K | 0.97× | |
| 15 | Ticino | ~40K | 0.97× | |
| 16 | Canton of Zug | ~10K | 0.97× | |
| 17 | Schwyz | ~20K | 0.96× | |
| 18 | Thurgau | ~30K | 0.95× | |
| 19 | Graubünden | ~30K | 0.95× | |
| 20 | Neuchatel | ~20K | 0.95× | |
| 21 | Solothurn | ~30K | 0.94× | |
| 22 | Aargau | ~60K | 0.92× | |
| 23 | Fribourg | ~40K | 0.92× | |
| 24 | Canton of Geneva | ~70K | 0.91× | |
| 25 | Valais | ~40K | 0.91× | |
| 26 | Vaud | ~90K | 0.88× |
The strongest cross-interests of the Haute couture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Uomini e Donne | Movies & TV | 4.22× | ||
| 02 | Diamond | Fashion & Accessoires | 3.66× | ||
| 03 | Used good | Politics & Society | 3.64× | ||
| 04 | Hoodie | Fashion & Accessoires | 3.38× | ||
| 05 | Sweater | Fashion & Accessoires | 3.15× | ||
| 06 | Gemstone | Fashion & Accessoires | 3.10× | ||
| 07 | Made in Italy | Business & Career | 3.07× | ||
| 08 | Leather | Fashion & Accessoires | 2.69× | ||
| 09 | Dog health | Pets & Animals | 2.27× | ||
| 10 | Streetwear | Fashion & Accessoires | 2.24× | ||
| 11 | Milan | Travel & Leisure | 2.04× | ||
| 12 | Fragrances | Beauty & Wellness | 1.85× | ||
| 13 | Fashion design | Business & Career | 1.75× | ||
| 14 | Dresses | Fashion & Accessoires | 1.65× | ||
| 15 | H&M | Shopping | 1.62× | ||
| 16 | Men's clothing | Fashion & Accessoires | 1.61× | ||
| 17 | EasyJet | Travel & Leisure | 1.59× | ||
| 18 | AliExpress | Shopping | 1.52× | ||
| 19 | Woman | Kids & Family | 1.51× | ||
| 20 | Bars | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.95× | |
| Healthy Lifestyle | BALANCE | 1.29× | |
| Early Adopter Mentality | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.83× | |
| Patriotism | CONSERVATISM | 0.95× | |
| Price Sensitivity | PREMIUM | 0.98× |
Haute couture has an estimated audience of 1,108,113 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
64.2% of Haute couture fans are female, 35.8% are male, with an average age of 40.2 years.
Haute couture fans show strongest brand affinity for EasyJet (1.59×), Made in Italy (3.07×), and Gemstone (3.1×) over the country average.
Haute couture fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Canton of Bern (reach ~100K), and Vaud (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Haute couture itself, the audience over-indexes on Made in Italy (3.07×), Gemstone (3.1×), Diamond (3.66×), and Leather (2.69×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Haute couture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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