Rascasse Audience Intelligence

Made in Italy Audience in Switzerland

A data profile of the people who buy, follow and care about Made in Italy in Switzerland — modelled from more than twelve digital signal sources. Made in Italy has an estimated audience of 887,633 people in Switzerland.

#447among Topic in Switzerland
#84in Business & Career

The average Made in Italy fan in Switzerland is 39.9 years old, more female, and lives primarily in Vaud.

The audience is concentrated in Vaud, Canton of Zürich, Canton of Bern.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Made in Italy profile in Switzerland.

Audience size
888K
in Switzerland
Gender
59.3%♀
40.7% male
Age
39.9
average years
Country rank
#657
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Made in Italy fans

59.3% are female, 40.7% are male, average age 39.9.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Made in Italy audience in Switzerland
MetricValue
Female59.3%
Male40.7%
Average age39.9
Estimated audience size887,633
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Made in Italy audience in Switzerland
Age bracketShare%
16-1916%
20-2922%
30-3920%
40-4922%
50+20%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Made in Italy audience comes from Switzerland.

Worldwide audience distribution share by country for Made in Italy
CountryShare
Italy27.2%
United States8.2%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Made in Italy audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Made in Italy fans by region: top regions in Switzerland
#RegionReachAffinity×
01Vaud~200K2.68×
02Appenzell Ausserrhoden~5K1.31×
03Canton of St. Gallen~60K1.28×
04Uri~3K1.15×
05Canton of Glarus~4K1.13×
06Canton of Nidwalden~4K1.12×
07Canton of Obwalden~4K1.11×
08Ticino~40K1.03×
09Jura~6K1.03×
10Schaffhausen~7K1.02×
11Schwyz~10K0.94×
12Canton of Zug~10K0.94×
13Neuchatel~20K0.93×
14Graubünden~20K0.92×
15Valais~30K0.90×
16Solothurn~20K0.90×
17Thurgau~20K0.89×
18Basel-City~30K0.88×
19Fribourg~30K0.88×
20Basel-Landschaft~20K0.88×
21Luzern~30K0.84×
22Canton of Geneva~50K0.81×
23Aargau~40K0.80×
24Canton of Zürich~100K0.79×
25Canton of Bern~60K0.73×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Switzerland

See Made in Italy audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Made in Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →