Made in Italy Audience in United States
Made in Italy has an estimated audience of 7,087,380 people in United States. 55.8% are female, 44.2% are male, average age 34.7. Top regions: California, Florida, Illinois.
The average Made in Italy fan in United States is 34.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Illinois. Demographically, the Made in Italy audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Category: Business & Career · Type: Topic
Demographics of Made in Italy fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 34.7 |
| Estimated audience size | 7,087,380 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,015,239 | 2.59× |
| Florida | 1,900,469 | 3.96× |
| Illinois | 742,134 | 3.14× |
| Texas | 428,755 | 0.7× |
| Arizona | 394,758 | 2.73× |
| New York | 389,781 | 0.98× |
| New Jersey | 301,553 | 1.67× |
| Pennsylvania | 192,306 | 0.81× |
| North Carolina | 168,032 | 0.79× |
| Ohio | 164,708 | 0.75× |
| Georgia | 152,000 | 0.7× |
| Massachusetts | 149,408 | 1.07× |
| Alabama | 147,594 | 1.49× |
| Washington | 146,105 | 1.03× |
| Virginia | 145,768 | 0.84× |
| Michigan | 140,164 | 0.76× |
| Colorado | 97,520 | 0.87× |
| Tennessee | 96,209 | 0.68× |
| Maryland | 90,405 | 0.74× |
| Indiana | 86,724 | 0.67× |
| Wisconsin | 85,802 | 0.8× |
| Oregon | 83,384 | 1.03× |
| New Hampshire | 82,413 | 2.95× |
| South Carolina | 81,225 | 0.76× |
| Minnesota | 80,396 | 0.79× |
| Connecticut | 79,936 | 1.12× |
| Missouri | 78,908 | 0.69× |
| Louisiana | 59,288 | 0.65× |
| Kentucky | 51,818 | 0.58× |
| Oklahoma | 48,261 | 0.61× |
| Nevada | 47,126 | 0.69× |
| Utah | 41,187 | 0.65× |
| Iowa | 39,319 | 0.67× |
| Arkansas | 34,747 | 0.6× |
| Kansas | 34,056 | 0.61× |
| Idaho | 30,590 | 0.86× |
| Mississippi | 30,401 | 0.52× |
| New Mexico | 29,568 | 0.83× |
| Maine | 27,285 | 1.07× |
| Hawaii | 23,784 | 0.78× |
| Rhode Island | 23,173 | 1.03× |
| Alaska | 21,044 | 1.39× |
| Nebraska | 19,215 | 0.54× |
| Washington, District of Columbia | 17,407 | 0.82× |
| West Virginia | 16,967 | 0.51× |
| Vermont | 15,060 | 1.21× |
| Delaware | 14,807 | 0.76× |
| Montana | 13,681 | 0.7× |
| South Dakota | 9,201 | 0.56× |
| North Dakota | 6,903 | 0.47× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.61 |
| Design Affinity | PREMIUM | 2.57 |
| Sustainability | BALANCE | 2.01 |
| Early Adopter Mentality | POWER | 1.79 |
| Sports Activity | POWER | 1.76 |
| Quality Awareness | PREMIUM | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 27.2% |
| United States | 8.2% |
| Japan | 5.5% |
See Made in Italy audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Made in Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.