Made in Italy Audience in United States
Made in Italy has an estimated audience of 7,087,380 people in United States. 55.8% are female, 44.2% are male, average age 34.7. Top regions: California, Florida, Illinois.
The average Made in Italy fan in United States is 34.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Illinois.
Category: Business & Career · Type: Topic
Demographics of Made in Italy fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 34.7 |
| Estimated audience size | 7,087,380 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,015,238 | 2.59× |
| Florida | 1,900,468 | 3.96× |
| Illinois | 742,133 | 3.14× |
| Texas | 428,754 | 0.7× |
| Arizona | 394,757 | 2.73× |
| New York | 389,781 | 0.98× |
| New Jersey | 301,553 | 1.67× |
| Pennsylvania | 192,305 | 0.81× |
| North Carolina | 168,031 | 0.79× |
| Ohio | 164,707 | 0.75× |
| Georgia | 152,000 | 0.7× |
| Massachusetts | 149,407 | 1.07× |
| Alabama | 147,593 | 1.49× |
| Washington | 146,104 | 1.03× |
| Virginia | 145,768 | 0.84× |
| Michigan | 140,164 | 0.76× |
| Colorado | 97,519 | 0.87× |
| Tennessee | 96,209 | 0.68× |
| Maryland | 90,405 | 0.74× |
| Indiana | 86,723 | 0.67× |
| Wisconsin | 85,802 | 0.8× |
| Oregon | 83,384 | 1.03× |
| New Hampshire | 82,413 | 2.95× |
| South Carolina | 81,225 | 0.76× |
| Minnesota | 80,395 | 0.79× |
| Connecticut | 79,935 | 1.12× |
| Missouri | 78,907 | 0.69× |
| Louisiana | 59,287 | 0.65× |
| Kentucky | 51,817 | 0.58× |
| Oklahoma | 48,260 | 0.61× |
| Nevada | 47,125 | 0.69× |
| Utah | 41,186 | 0.65× |
| Iowa | 39,318 | 0.67× |
| Arkansas | 34,746 | 0.6× |
| Kansas | 34,055 | 0.61× |
| Idaho | 30,589 | 0.86× |
| Mississippi | 30,401 | 0.52× |
| New Mexico | 29,567 | 0.83× |
| Maine | 27,284 | 1.07× |
| Hawaii | 23,784 | 0.78× |
| Rhode Island | 23,172 | 1.03× |
| Alaska | 21,044 | 1.39× |
| Nebraska | 19,215 | 0.54× |
| Washington, District of Columbia | 17,407 | 0.82× |
| West Virginia | 16,966 | 0.51× |
| Vermont | 15,060 | 1.21× |
| Delaware | 14,807 | 0.76× |
| Montana | 13,681 | 0.7× |
| South Dakota | 9,201 | 0.56× |
| North Dakota | 6,902 | 0.47× |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 27.2% |
| United States | 8.2% |
| Japan | 5.5% |
See Made in Italy audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Made in Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.