A data profile of the people who buy, follow and care about Haute couture in Poland — modelled from more than twelve digital signal sources. Haute couture has an estimated audience of 1,689,067 people in Poland.
Haute couture has an estimated audience of 1,689,067 people in Poland. 76.9% are female, 23.1% are male, average age 34.6. Top brand affinities: Dresses, Men's clothing, Fragrances, Footwear, Fashion design.
Top brand affinities include Dresses, Men's clothing, Fragrances, with strongest over-indexing on Dresses (1.64× the country average).
Demographically, the Haute couture audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
The typical Haute couture fan in Poland is more female, around 34.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dresses.
The key figures that characterise the Haute couture profile in Poland.
76.9% are female, 23.1% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
| Average age | 34.6 |
| Estimated audience size | 1,689,067 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 27% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Haute couture audience comes from Poland.
| Country | Share |
|---|---|
| United States | 15.0% |
| Italy | 8.8% |
| Japan | 6.5% |
The strongest cross-interests of the Haute couture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diamond | Fashion & Accessoires | 3.68× | ||
| 02 | Sweater | Fashion & Accessoires | 2.20× | ||
| 03 | Jeans | Fashion & Accessoires | 2.07× | ||
| 04 | Nike | Fashion & Accessoires | 1.93× | ||
| 05 | Fragrances | Beauty & Wellness | 1.84× | ||
| 06 | Skirt | Fashion & Accessoires | 1.84× | ||
| 07 | Fashion design | Business & Career | 1.81× | ||
| 08 | Men's clothing | Fashion & Accessoires | 1.79× | ||
| 09 | Hip hop music | Music & Radio | 1.79× | ||
| 10 | Blouse | Fashion & Accessoires | 1.78× | ||
| 11 | Undergarment | Fashion & Accessoires | 1.78× | ||
| 12 | Trousers | Fashion & Accessoires | 1.77× | ||
| 13 | Dresses | Fashion & Accessoires | 1.64× | ||
| 14 | Handbags | Fashion & Accessoires | 1.61× | ||
| 15 | T-shirt | Fashion & Accessoires | 1.61× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.60× | ||
| 17 | Pepco | Fashion & Accessoires | 1.58× | ||
| 18 | Footwear | Fashion & Accessoires | 1.57× | ||
| 19 | Notino | Shopping | 1.51× | ||
| 20 | Discount stores | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.39× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Price Sensitivity | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.85× | |
| Social Media Usage | JOY | 0.86× | |
| Urban Lifestyle | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Haute couture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.