Rascasse Audience Intelligence

Haute couture Audience in Brazil

Name: Haute couture — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Haute couture in Brazil — modelled from more than twelve digital signal sources. Haute couture has an estimated audience of 6,164,270 people in Brazil.

#709among Topic in Brazil #45in Fashion & Accessoires

The average Haute couture fan in Brazil is 43.9 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Haute couture profile in Brazil.

Audience size

6.2M

in Brazil

Gender

81.7%♀

18.3% male

Age

43.9

average years

Country rank

#1046

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Haute couture fans

81.7% are female, 18.3% are male, average age 43.9.

Fig. 02

Gender split

81.7%

Female

18.3%

Male

Demographic split for Haute couture audience in Brazil
Metric	Value
Female	81.7%
Male	18.3%
Average age	43.9
Estimated audience size	6,164,270

Fig. 03

Age distribution

Age distribution of the Haute couture audience in Brazil
Age bracket	Share	%
16-19		10%
20-29		16%
30-39		20%
40-49		24%
50+		30%

Fig. 04

Worldwide distribution

3.9%

of the worldwide Haute couture audience comes from Brazil.

Worldwide audience distribution share by country for Haute couture
Country	Share
United States	15.0%
Italy	8.8%
Japan	6.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Haute couture audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Haute couture fans by region: top regions in Brazil
#	Region	Reach	×
01	Roraima	~20K	1.17×
02	Federal District	~100K	1.14×
03	Acre	~20K	1.10×
04	Rio de Janeiro	~600K	1.07×
05	Amapá	~20K	1.07×
06	São Paulo	~1.5M	1.04×
07	Pernambuco	~300K	1.03×
08	Sergipe	~70K	1.01×
09	Paraíba	~100K	1.00×
10	Rio Grande do Norte	~100K	1.00×
11	Tocantins	~40K	1.00×
12	Santa Catarina	~300K	0.98×
13	Piauí	~80K	0.98×
14	Rondônia	~50K	0.98×
15	Ceará	~300K	0.97×
16	Alagoas	~90K	0.96×
17	Rio Grande do Sul	~300K	0.95×
18	Amazonas	~100K	0.95×
19	Mato Grosso do Sul	~90K	0.95×
20	Espírito Santo	~100K	0.94×
21	Maranhão	~100K	0.93×
22	Paraná	~300K	0.92×
23	Goiás	~200K	0.92×
24	Mato Grosso	~100K	0.92×
25	Pará	~200K	0.90×
26	Minas Gerais	~600K	0.88×
27	Bahia	~300K	0.85×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Haute couture audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Haute couture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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