A data profile of the people who buy, follow and care about Milan in Switzerland — modelled from more than twelve digital signal sources. Milan has an estimated audience of 882,376 people in Switzerland.
The average Milan fan in Switzerland is 40.0 years old, more female, and lives primarily in Ticino.
The audience is concentrated in Ticino, Canton of Zürich, Vaud.
Top brand affinities include AutoScout24, Manor, Corriere della Sera, with strongest over-indexing on AutoScout24 (1.6× the country average).
Demographically, the Milan audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Sustainability, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Milan fan in Switzerland is more female, around 40.0 years old, with strong Sustainability tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Milan profile in Switzerland.
56.6% are female, 43.4% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 40.0 |
| Estimated audience size | 882,376 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Milan audience comes from Switzerland.
| Country | Share |
|---|---|
| Italy | 26.9% |
| United States | 10.1% |
| Japan | 5.3% |
Where the Milan audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ticino | ~300K | 7.65× | |
| 02 | Graubünden | ~40K | 1.91× | |
| 03 | Vaud | ~100K | 1.39× | |
| 04 | Valais | ~50K | 1.37× | |
| 05 | Canton of Zürich | ~200K | 1.27× | |
| 06 | Canton of Geneva | ~70K | 1.20× | |
| 07 | Canton of St. Gallen | ~50K | 1.05× | |
| 08 | Fribourg | ~30K | 0.97× | |
| 09 | Luzern | ~40K | 0.95× | |
| 10 | Neuchatel | ~20K | 0.93× | |
| 11 | Aargau | ~50K | 0.92× | |
| 12 | Basel-City | ~30K | 0.92× | |
| 13 | Canton of Bern | ~80K | 0.87× | |
| 14 | Thurgau | ~20K | 0.86× | |
| 15 | Canton of Zug | ~9K | 0.82× | |
| 16 | Basel-Landschaft | ~20K | 0.81× | |
| 17 | Uri | ~2K | 0.78× | |
| 18 | Solothurn | ~20K | 0.77× | |
| 19 | Schwyz | ~10K | 0.76× | |
| 20 | Schaffhausen | ~5K | 0.69× | |
| 21 | Canton of Obwalden | ~2K | 0.69× | |
| 22 | Appenzell Innerrhoden | <1K | 0.67× | |
| 23 | Jura | ~4K | 0.66× | |
| 24 | Canton of Nidwalden | ~2K | 0.66× | |
| 25 | Appenzell Ausserrhoden | ~2K | 0.62× | |
| 26 | Canton of Glarus | ~2K | 0.59× |
The strongest cross-interests of the Milan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Balenciaga | Fashion & Accessoires | 3.00× | ||
| 02 | Burberry | Fashion & Accessoires | 2.89× | ||
| 03 | Versace | Fashion & Accessoires | 2.86× | ||
| 04 | Patek Philippe | Fashion & Accessoires | 2.74× | ||
| 05 | Corriere della Sera | News | 2.73× | ||
| 06 | Hermès | Fashion & Accessoires | 2.69× | ||
| 07 | Prada | Fashion & Accessoires | 2.55× | ||
| 08 | Louis Vuitton | Fashion & Accessoires | 2.34× | ||
| 09 | Business class | Travel & Leisure | 2.25× | ||
| 10 | Chanel | Fashion & Accessoires | 2.25× | ||
| 11 | Rolex | Fashion & Accessoires | 2.20× | ||
| 12 | Made in Italy | Business & Career | 2.16× | ||
| 13 | Expensive Taste | Business & Career | 2.12× | ||
| 14 | Cartier | Fashion & Accessoires | 2.09× | ||
| 15 | Leather | Fashion & Accessoires | 2.06× | ||
| 16 | Haute couture | Fashion & Accessoires | 1.93× | ||
| 17 | Zara | Shopping | 1.78× | ||
| 18 | Manor | Shopping | 1.68× | ||
| 19 | Formula One | Sports | 1.63× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.84× | |
| Patriotism | CONSERVATISM | 1.62× | |
| Social Media Usage | JOY | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Urban Lifestyle | OPEN | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.77× |
Milan has an estimated audience of 882,376 people in Switzerland, concentrated in Ticino and Canton of Zürich.
56.6% of Milan fans are female, 43.4% are male, with an average age of 40.0 years.
Milan fans show strongest brand affinity for AutoScout24 (1.6×), Manor (1.68×), and Corriere della Sera (2.73×) over the country average.
Milan fans in Switzerland are most concentrated in Ticino (reach ~300K), Canton of Zürich (reach ~200K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Milan itself, the audience over-indexes on Manor (1.68×), Corriere della Sera (2.73×), Louis Vuitton (2.34×), and Hermès (2.69×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Milan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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