A data profile of the people who buy, follow and care about Law in Indonesia — modelled from more than twelve digital signal sources. Law has an estimated audience of 4,116,872 people in Indonesia.
Law has an estimated audience of 4,116,872 people in Indonesia. 42.3% are female, 57.7% are male, average age 36.8. Top brand affinities: Telegram, Sunglasses, Business class, Scooters, Bars.
Top brand affinities include Telegram, Sunglasses, Business class, with strongest over-indexing on Telegram (2.21× the country average).
Demographically, the Law audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Risk Appetite, Community Orientation.
The typical Law fan in Indonesia is more male, around 36.8 years old, with strong Risk Appetite tendencies and a notable affinity for Telegram.
The key figures that characterise the Law profile in Indonesia.
42.3% are female, 57.7% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 36.8 |
| Estimated audience size | 4,116,872 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Law audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.9% |
| Italy | 5.2% |
The strongest cross-interests of the Law audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telegram | Internet & Social Media | 2.21× | ||
| 02 | Subway | Food & Beverages | 2.01× | ||
| 03 | Investment management | Business & Career | 1.90× | ||
| 04 | Michael Jackson | Music & Radio | 1.89× | ||
| 05 | Cruises | Travel & Leisure | 1.74× | ||
| 06 | Cholesterol | Food & Beverages | 1.73× | ||
| 07 | Day trading | Business & Career | 1.72× | ||
| 08 | Self-employment | Business & Career | 1.68× | ||
| 09 | Innovation | Business & Career | 1.67× | ||
| 10 | Scooters | Cars & Mobility | 1.62× | ||
| 11 | Indonesian cuisine | Food & Beverages | 1.60× | ||
| 12 | Sunglasses | Fashion & Accessoires | 1.56× | ||
| 13 | First-time buyer | Shopping | 1.55× | ||
| 14 | Bars | Travel & Leisure | 1.54× | ||
| 15 | Charity and causes | Business & Career | 1.54× | ||
| 16 | NASDAQ | Business & Career | 1.54× | ||
| 17 | Stock exchange | Business & Career | 1.54× | ||
| 18 | Electric motorcycles and scooters | Cars & Mobility | 1.52× | ||
| 19 | Projectors | Technology & Electronics | 1.52× | ||
| 20 | Business class | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.35× | |
| Community Orientation | OPEN | 1.32× | |
| Quality Awareness | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.75× | |
| Creativity | OPEN | 0.77× | |
| Extroversion | THRILL | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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