Rascasse Audience Intelligence

Law Audience in Indonesia

A data profile of the people who buy, follow and care about Law in Indonesia — modelled from more than twelve digital signal sources. Law has an estimated audience of 4,116,872 people in Indonesia.

#325among Topic in Indonesia
#49in Business & Career

Law has an estimated audience of 4,116,872 people in Indonesia. 42.3% are female, 57.7% are male, average age 36.8. Top brand affinities: Telegram, Sunglasses, Business class, Scooters, Bars.

Top brand affinities include Telegram, Sunglasses, Business class, with strongest over-indexing on Telegram (2.21× the country average).

Demographically, the Law audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Risk Appetite, Community Orientation.

The typical Law fan in Indonesia is more male, around 36.8 years old, with strong Risk Appetite tendencies and a notable affinity for Telegram.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Law profile in Indonesia.

Audience size
4.1M
in Indonesia
Gender
42.3%
57.7% male
Age
36.8
average years
Country rank
#443
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Law fans

42.3% are female, 57.7% are male, average age 36.8.

Fig. 02

Gender split

42.3%
Female
57.7%
Male
Demographic split for Law audience in Indonesia
MetricValue
Female42.3%
Male57.7%
Average age36.8
Estimated audience size4,116,872
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Law audience in Indonesia
Age bracketShare%
16-1918%
20-2929%
30-3923%
40-4918%
50+12%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Law audience comes from Indonesia.

Worldwide audience distribution share by country for Law
CountryShare
United States21.9%
Brazil5.9%
Italy5.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Law audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Law audience
#·InterestCategoryAffinity×
01TelegramInternet & Social Media2.21×
02SubwayFood & Beverages2.01×
03Investment managementBusiness & Career1.90×
04Michael JacksonMusic & Radio1.89×
05CruisesTravel & Leisure1.74×
06CholesterolFood & Beverages1.73×
07Day tradingBusiness & Career1.72×
08Self-employmentBusiness & Career1.68×
09InnovationBusiness & Career1.67×
10ScootersCars & Mobility1.62×
11Indonesian cuisineFood & Beverages1.60×
12SunglassesFashion & Accessoires1.56×
13First-time buyerShopping1.55×
14BarsTravel & Leisure1.54×
15Charity and causesBusiness & Career1.54×
16NASDAQBusiness & Career1.54×
17Stock exchangeBusiness & Career1.54×
18Electric motorcycles and scootersCars & Mobility1.52×
19ProjectorsTechnology & Electronics1.52×
20Business classTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Law audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Law audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.35×
Community OrientationOPEN1.32×
Quality AwarenessPREMIUM1.29×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Law audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.75×
CreativityOPEN0.77×
ExtroversionTHRILL0.81×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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