A data profile of the people who buy, follow and care about Law in Australia — modelled from more than twelve digital signal sources. Law has an estimated audience of 7,517,700 people in Australia.
Law has an estimated audience of 7,517,700 people in Australia. 55.6% are female, 44.4% are male, average age 43.6. Top brand affinities: Real property, Wikipedia, Demi Moore, Individualism, Duvet.
Top brand affinities include Real property, Wikipedia, Demi Moore, with strongest over-indexing on Real property (1.94× the country average).
Demographically, the Law audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Law fan in Australia is more female, around 43.6 years old, with strong Individualism tendencies and a notable affinity for Real property.
The key figures that characterise the Law profile in Australia.
55.6% are female, 44.4% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 43.6 |
| Estimated audience size | 7,517,700 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Law audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.9% |
| Italy | 5.2% |
The strongest cross-interests of the Law audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diplomacy | Politics & Society | 2.06× | ||
| 02 | Real property | Home & Garden | 1.94× | ||
| 03 | World Vision International | Politics & Society | 1.85× | ||
| 04 | Italo disco | Music & Radio | 1.77× | ||
| 05 | Sharon Stone | Movies & TV | 1.71× | ||
| 06 | Old Testament | Politics & Society | 1.65× | ||
| 07 | WWE Intercontinental Championship | Sports | 1.62× | ||
| 08 | Wikipedia | Internet & Social Media | 1.61× | ||
| 09 | Individualism | Politics & Society | 1.58× | ||
| 10 | Buitoni | Food & Beverages | 1.55× | ||
| 11 | Blue Note Records | Music & Radio | 1.53× | ||
| 12 | Duvet | Home & Garden | 1.52× | ||
| 13 | New Testament | Politics & Society | 1.52× | ||
| 14 | Paid survey | Business & Career | 1.52× | ||
| 15 | Iberia (airline) | Travel & Leisure | 1.51× | ||
| 16 | Demi Moore | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.22× | |
| Convenience Orientation | PREMIUM | 1.15× | |
| Community Orientation | OPEN | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Design Affinity | PREMIUM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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