A data profile of the people who buy, follow and care about Horses in Poland — modelled from more than twelve digital signal sources. Horses has an estimated audience of 3,505,857 people in Poland.
Horses has an estimated audience of 3,505,857 people in Poland. 60.7% are female, 39.3% are male, average age 39.0. Top brand affinities: Rossmann, Dogs, Charity and causes, Fiction books, Science fiction movies.
Top brand affinities include Rossmann, Dogs, Charity and causes, with strongest over-indexing on Rossmann (2.17× the country average).
Demographically, the Horses audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
The typical Horses fan in Poland is more female, around 39.0 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
The key figures that characterise the Horses profile in Poland.
60.7% are female, 39.3% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 39.0 |
| Estimated audience size | 3,505,857 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Horses audience comes from Poland.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Horses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Canva | Technology & Electronics | 2.35× | ||
| 02 | Rossmann | Shopping | 2.17× | ||
| 03 | Cruises | Travel & Leisure | 2.09× | ||
| 04 | Viral video | Internet & Social Media | 2.03× | ||
| 05 | Charity and causes | Business & Career | 1.97× | ||
| 06 | Konfrontacja Sztuk Walki | Sports | 1.92× | ||
| 07 | otoMoto.pl | Cars & Mobility | 1.92× | ||
| 08 | Kwestia Smaku | Food & Beverages | 1.84× | ||
| 09 | Fiction books | Literature | 1.79× | ||
| 10 | Science fiction movies | Movies & TV | 1.79× | ||
| 11 | Contemporary R&B | Music & Radio | 1.78× | ||
| 12 | Musical film | Movies & TV | 1.77× | ||
| 13 | Romance novels | Literature | 1.74× | ||
| 14 | Meat | Food & Beverages | 1.73× | ||
| 15 | Musical theatre | Movies & TV | 1.69× | ||
| 16 | Deichmann | Shopping | 1.66× | ||
| 17 | Dogs | Pets & Animals | 1.62× | ||
| 18 | First-person shooter games | Games | 1.62× | ||
| 19 | Financial services | Business & Career | 1.54× | ||
| 20 | TripAdvisor | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.43× | |
| Community Orientation | OPEN | 1.39× | |
| Spirituality | BALANCE | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.85× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Luxury Orientation | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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