A data profile of the people who buy, follow and care about Horses in Colombia — modelled from more than twelve digital signal sources. Horses has an estimated audience of 4,315,230 people in Colombia.
Horses has an estimated audience of 4,315,230 people in Colombia. 46.8% are female, 53.2% are male, average age 37.1. Top brand affinities: Bank account, Amazon Music, Hybrid electric vehicle, Hublot, Luxury Watches.
Top brand affinities include Bank account, Amazon Music, Hybrid electric vehicle, with strongest over-indexing on Bank account (1.52× the country average).
Demographically, the Horses audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.
The typical Horses fan in Colombia is balanced, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Bank account.
The key figures that characterise the Horses profile in Colombia.
46.8% are female, 53.2% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 37.1 |
| Estimated audience size | 4,315,230 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Horses audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Horses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Husqvarna | Home & Garden | 1.64× | ||
| 02 | Bang & Olufsen | Technology & Electronics | 1.63× | ||
| 03 | Motorboat | Cars & Mobility | 1.60× | ||
| 04 | Ryder Cup | Sports | 1.59× | ||
| 05 | Audi TT | Cars & Mobility | 1.58× | ||
| 06 | Mercedes-Benz A-Class | Cars & Mobility | 1.58× | ||
| 07 | Hybrid electric vehicle | Cars & Mobility | 1.57× | ||
| 08 | Mercedes-Benz C-Class | Cars & Mobility | 1.57× | ||
| 09 | BMW X4 | Cars & Mobility | 1.55× | ||
| 10 | Shangri-La | Travel & Leisure | 1.55× | ||
| 11 | Nissan 370Z | Cars & Mobility | 1.55× | ||
| 12 | BMW M4 | Cars & Mobility | 1.54× | ||
| 13 | Hyundai i20 | Cars & Mobility | 1.54× | ||
| 14 | Luxury Watches | Fashion & Accessoires | 1.53× | ||
| 15 | Bank account | Business & Career | 1.52× | ||
| 16 | Amazon Music | Music & Radio | 1.52× | ||
| 17 | Hyundai Santa Fe | Cars & Mobility | 1.52× | ||
| 18 | Powerade | Food & Beverages | 1.52× | ||
| 19 | Hublot | Fashion & Accessoires | 1.51× | ||
| 20 | Chrysler | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.28× | |
| Quality Awareness | PREMIUM | 1.27× | |
| Career Orientation | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.72× | |
| Social Media Usage | JOY | 0.76× | |
| Price Sensitivity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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