A data profile of the people who buy, follow and care about Horses in Portugal — modelled from more than twelve digital signal sources. Horses has an estimated audience of 2,238,782 people in Portugal.
The average Horses fan in Portugal is 46.0 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Dogs, Romance novels, with strongest over-indexing on WhatsApp (1.57× the country average).
Demographically, the Horses audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Horses fan in Portugal is balanced, around 46.0 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Horses profile in Portugal.
53.3% are female, 46.7% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 46.0 |
| Estimated audience size | 2,238,782 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 37% |
of the worldwide Horses audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Brazil | 5.1% |
Where the Horses audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~300K | 1.97× | |
| 02 | Aveiro District | ~200K | 1.37× | |
| 03 | Lisbon District | ~900K | 1.31× | |
| 04 | Setúbal District | ~300K | 1.20× | |
| 05 | Madeira | ~80K | 1.17× | |
| 06 | Coimbra District | ~100K | 1.15× | |
| 07 | Azores | ~70K | 1.10× | |
| 08 | Porto District | ~500K | 1.04× | |
| 09 | Santarém District | ~100K | 1.04× | |
| 10 | Leiria District | ~100K | 1.02× | |
| 11 | Viana do Castelo District | ~60K | 0.98× | |
| 12 | Beja District | ~40K | 0.97× | |
| 13 | Bragança District | ~20K | 0.94× | |
| 14 | Portalegre District | ~20K | 0.94× | |
| 15 | Évora District | ~40K | 0.93× | |
| 16 | Guarda District | ~30K | 0.93× | |
| 17 | Castelo Branco District | ~40K | 0.92× | |
| 18 | Vila Real District | ~40K | 0.91× | |
| 19 | Braga District | ~200K | 0.90× | |
| 20 | Viseu District | ~70K | 0.88× |
The strongest cross-interests of the Horses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indian cuisine | Food & Beverages | 2.42× | ||
| 02 | Casino games | Games | 2.12× | ||
| 03 | Sport Club Corinthians Paulista | Sports | 2.12× | ||
| 04 | Massively multiplayer online games | Games | 1.97× | ||
| 05 | Online poker | Games | 1.88× | ||
| 06 | Labrador Retriever | Pets & Animals | 1.88× | ||
| 07 | Romance novels | Literature | 1.84× | ||
| 08 | French cuisine | Food & Beverages | 1.81× | ||
| 09 | First-person shooter games | Games | 1.78× | ||
| 10 | Gambling | Games | 1.69× | ||
| 11 | Viral video | Internet & Social Media | 1.65× | ||
| 12 | Dogs | Pets & Animals | 1.63× | ||
| 13 | Charity and causes | Business & Career | 1.63× | ||
| 14 | Online games | Games | 1.61× | ||
| 15 | Fast food restaurants | Food & Beverages | 1.59× | ||
| 16 | Non-fiction books | Literature | 1.58× | ||
| 17 | Internet & Social Media | 1.57× | |||
| 18 | Blues music | Music & Radio | 1.56× | ||
| 19 | Musical theatre | Movies & TV | 1.56× | ||
| 20 | EDreams | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.44× | |
| Pet Ownership | JOY | 1.40× | |
| Tradition | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.95× | |
| Early Adopter Mentality | POWER | 0.95× | |
| Travelling | THRILL | 0.96× |
Horses has an estimated audience of 2,238,782 people in Portugal, concentrated in Lisbon District and Porto District.
53.3% of Horses fans are female, 46.7% are male, with an average age of 46.0 years.
Horses fans show strongest brand affinity for WhatsApp (1.57×), Dogs (1.63×), and Romance novels (1.84×) over the country average.
Horses fans in Portugal are most concentrated in Lisbon District (reach ~900K), Porto District (reach ~500K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Horses itself, the audience over-indexes on Dogs (1.63×), Romance novels (1.84×), Blues music (1.56×), and Charity and causes (1.63×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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