A data profile of the people who buy, follow and care about Horses in Belgium — modelled from more than twelve digital signal sources. Horses has an estimated audience of 1,998,254 people in Belgium.
Horses has an estimated audience of 1,998,254 people in Belgium. 59.1% are female, 40.9% are male, average age 44.6. Top brand affinities: Pet store, Livestock, Veterinary medicine, Dog walking, Dog harness.
Top brand affinities include Pet store, Livestock, Veterinary medicine, with strongest over-indexing on Pet store (1.74× the country average).
Demographically, the Horses audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
The typical Horses fan in Belgium is more female, around 44.6 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Horses profile in Belgium.
59.1% are female, 40.9% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 44.6 |
| Estimated audience size | 1,998,254 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Horses audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Horses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Veterinary medicine | Business & Career | 2.00× | ||
| 02 | Dog harness | Pets & Animals | 1.96× | ||
| 03 | Horseback riding | Sports | 1.87× | ||
| 04 | Reptiles | Pets & Animals | 1.83× | ||
| 05 | Siamese cat | Pets & Animals | 1.82× | ||
| 06 | Cat food | Pets & Animals | 1.75× | ||
| 07 | Pet store | Pets & Animals | 1.74× | ||
| 08 | British Shorthair | Pets & Animals | 1.74× | ||
| 09 | Bulldog | Pets & Animals | 1.69× | ||
| 10 | Dog walking | Pets & Animals | 1.68× | ||
| 11 | Yorkshire Terrier | Pets & Animals | 1.66× | ||
| 12 | Livestock | Pets & Animals | 1.65× | ||
| 13 | Golden Retriever | Pets & Animals | 1.62× | ||
| 14 | Labrador Retriever | Pets & Animals | 1.62× | ||
| 15 | Chihuahua (dog) | Pets & Animals | 1.58× | ||
| 16 | Dachshund | Pets & Animals | 1.58× | ||
| 17 | French Bulldog | Pets & Animals | 1.57× | ||
| 18 | Volunteering | Politics & Society | 1.53× | ||
| 19 | Child development | Business & Career | 1.52× | ||
| 20 | Travel photography | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.40× | |
| Community Orientation | OPEN | 1.28× | |
| Individualism | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.93× | |
| Luxury Orientation | PREMIUM | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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