A data profile of the people who buy, follow and care about Horses in United Arab Emirates — modelled from more than twelve digital signal sources. Horses has an estimated audience of 1,531,976 people in United Arab Emirates.
The average Horses fan in United Arab Emirates is 36.7 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Dogs, Pizza, Volunteering, with strongest over-indexing on Dogs (1.64× the country average).
Demographically, the Horses audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Horses fan in United Arab Emirates is more male, around 36.7 years old, with strong Pet Ownership tendencies and a notable affinity for Dogs.
The key figures that characterise the Horses profile in United Arab Emirates.
30.3% are female, 69.7% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 30.3% |
| Male | 69.7% |
| Average age | 36.7 |
| Estimated audience size | 1,531,976 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 34% | |
| 30-39 | 30% | |
| 40-49 | 17% | |
| 50+ | 8% |
of the worldwide Horses audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Brazil | 5.1% |
Where the Horses audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ras Al Khaimah | ~90K | 1.13× | |
| 02 | Emirate of Sharjah | ~400K | 1.06× | |
| 03 | Fujairah | ~40K | 1.04× | |
| 04 | Emirate of Abu Dhabi | ~700K | 1.03× | |
| 05 | Emirate of Ajman | ~200K | 1.00× | |
| 06 | Dubai | ~800K | 0.71× |
The strongest cross-interests of the Horses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reptiles | Pets & Animals | 2.55× | ||
| 02 | Shih Tzu | Pets & Animals | 2.05× | ||
| 03 | Poodle | Pets & Animals | 2.02× | ||
| 04 | Casino games | Games | 1.91× | ||
| 05 | Volunteering | Politics & Society | 1.89× | ||
| 06 | French Bulldog | Pets & Animals | 1.86× | ||
| 07 | Online poker | Games | 1.84× | ||
| 08 | Antique car | Cars & Mobility | 1.80× | ||
| 09 | Dogs | Pets & Animals | 1.64× | ||
| 10 | Golden Retriever | Pets & Animals | 1.62× | ||
| 11 | Dream | Health | 1.61× | ||
| 12 | Manga | Literature | 1.58× | ||
| 13 | Cruises | Travel & Leisure | 1.57× | ||
| 14 | Ferrari World | Travel & Leisure | 1.56× | ||
| 15 | Walt Disney World | Travel & Leisure | 1.56× | ||
| 16 | Drawing | Home & Garden | 1.55× | ||
| 17 | Primark | Shopping | 1.54× | ||
| 18 | Pizza | Food & Beverages | 1.53× | ||
| 19 | Carcare | Cars & Mobility | 1.52× | ||
| 20 | Non-alcoholic beverage | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.47× | |
| Design Affinity | PREMIUM | 1.30× | |
| Extroversion | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Urban Lifestyle | OPEN | 0.84× | |
| Social Media Usage | JOY | 0.84× |
Horses has an estimated audience of 1,531,976 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
30.3% of Horses fans are female, 69.7% are male, with an average age of 36.7 years.
Horses fans show strongest brand affinity for Dogs (1.64×), Pizza (1.53×), and Volunteering (1.89×) over the country average.
Horses fans in United Arab Emirates are most concentrated in Dubai (reach ~800K), Emirate of Abu Dhabi (reach ~700K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Horses itself, the audience over-indexes on Pizza (1.53×), Volunteering (1.89×), Reptiles (2.55×), and Drawing (1.55×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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