A data profile of the people who buy, follow and care about Horses in South Africa — modelled from more than twelve digital signal sources. Horses has an estimated audience of 1,515,788 people in South Africa.
Horses has an estimated audience of 1,515,788 people in South Africa. 48.8% are female, 51.2% are male, average age 39.8. Top brand affinities: Pet food, Ecotourism, Zoo, Hostel, Fertilizer.
Top brand affinities include Pet food, Ecotourism, Zoo, with strongest over-indexing on Pet food (1.59× the country average).
Demographically, the Horses audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Pet Ownership, Sustainability.
The typical Horses fan in South Africa is balanced, around 39.8 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.
The key figures that characterise the Horses profile in South Africa.
48.8% are female, 51.2% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 39.8 |
| Estimated audience size | 1,515,788 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 25% |
of the worldwide Horses audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Horses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Unibet | Games | 1.96× | ||
| 02 | Malt whisky | Food & Beverages | 1.78× | ||
| 03 | World Heritage Site | Politics & Society | 1.78× | ||
| 04 | Hostel | Travel & Leisure | 1.72× | ||
| 05 | Garden centre | Home & Garden | 1.62× | ||
| 06 | Endangered species | Pets & Animals | 1.62× | ||
| 07 | Motorboat | Cars & Mobility | 1.61× | ||
| 08 | Pet food | Pets & Animals | 1.59× | ||
| 09 | Zoo | Kids & Family | 1.59× | ||
| 10 | Ecotourism | Business & Career | 1.58× | ||
| 11 | Lawn mower | Home & Garden | 1.58× | ||
| 12 | Tom Hardy | Movies & TV | 1.55× | ||
| 13 | Private equity | Business & Career | 1.55× | ||
| 14 | Diving | Sports | 1.54× | ||
| 15 | Buddhism | Health | 1.54× | ||
| 16 | Singapore Airlines | Travel & Leisure | 1.54× | ||
| 17 | Fertilizer | Home & Garden | 1.52× | ||
| 18 | Animal rights | Politics & Society | 1.51× | ||
| 19 | Prosecco | Food & Beverages | 1.51× | ||
| 20 | Ryan Gosling | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.59× | |
| Sustainability | BALANCE | 1.30× | |
| Indulgence | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Social Media Usage | JOY | 0.70× | |
| Risk Appetite | THRILL | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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