A data profile of the people who buy, follow and care about Horses in Australia — modelled from more than twelve digital signal sources. Horses has an estimated audience of 6,157,326 people in Australia.
Horses has an estimated audience of 6,157,326 people in Australia. 56.6% are female, 43.4% are male, average age 44.7. Top brand affinities: Real property, Veterinary medicine, Blanket, Rottweiler, Shih Tzu.
Top brand affinities include Real property, Veterinary medicine, Blanket, with strongest over-indexing on Real property (1.74× the country average).
Demographically, the Horses audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Tradition, Extroversion.
The typical Horses fan in Australia is more female, around 44.7 years old, with strong Tradition tendencies and a notable affinity for Real property.
The key figures that characterise the Horses profile in Australia.
56.6% are female, 43.4% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 44.7 |
| Estimated audience size | 6,157,326 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Horses audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Horses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Deere | Cars & Mobility | 1.93× | ||
| 02 | Ariat | Fashion & Accessoires | 1.88× | ||
| 03 | Real property | Home & Garden | 1.74× | ||
| 04 | Horse racing | Sports | 1.71× | ||
| 05 | Cane Corso | Food & Beverages | 1.66× | ||
| 06 | Duvet | Home & Garden | 1.66× | ||
| 07 | Kevin Costner | Movies & TV | 1.64× | ||
| 08 | Alaskan Malamute | Pets & Animals | 1.58× | ||
| 09 | Jason Momoa | Movies & TV | 1.58× | ||
| 10 | Siamese cat | Pets & Animals | 1.57× | ||
| 11 | Blanket | Home & Garden | 1.55× | ||
| 12 | British Shorthair | Pets & Animals | 1.55× | ||
| 13 | Mongolia | Travel & Leisure | 1.53× | ||
| 14 | Maine Coon | Pets & Animals | 1.52× | ||
| 15 | Chainsaw | Home & Garden | 1.52× | ||
| 16 | Tom Selleck | Movies & TV | 1.52× | ||
| 17 | Veterinary medicine | Business & Career | 1.51× | ||
| 18 | Rottweiler | Pets & Animals | 1.51× | ||
| 19 | Public security | Politics & Society | 1.51× | ||
| 20 | Shih Tzu | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.22× | |
| Extroversion | THRILL | 1.18× | |
| DIY Mentality | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.79× | |
| Price Sensitivity | PREMIUM | 0.84× | |
| Luxury Orientation | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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