A data profile of the people who buy, follow and care about Horses in Indonesia — modelled from more than twelve digital signal sources. Horses has an estimated audience of 2,325,689 people in Indonesia.
Horses has an estimated audience of 2,325,689 people in Indonesia. 39.1% are female, 60.9% are male, average age 38.4. Top brand affinities: Charity and causes, Slot machine, Coffee roasting, Meat, Baby food.
Top brand affinities include Charity and causes, Slot machine, Coffee roasting, with strongest over-indexing on Charity and causes (2.22× the country average).
Demographically, the Horses audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Horses fan in Indonesia is more male, around 38.4 years old, with strong Community Orientation tendencies and a notable affinity for Charity and causes.
The key figures that characterise the Horses profile in Indonesia.
39.1% are female, 60.9% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 38.4 |
| Estimated audience size | 2,325,689 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 14% |
of the worldwide Horses audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Horses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gated community | Home & Garden | 4.01× | ||
| 02 | Electric motorcycles and scooters | Cars & Mobility | 2.24× | ||
| 03 | Charity and causes | Business & Career | 2.22× | ||
| 04 | Flower bouquet | Home & Garden | 2.19× | ||
| 05 | Coffee roasting | Food & Beverages | 2.16× | ||
| 06 | Borussia Dortmund | Sports | 2.11× | ||
| 07 | FC Bayern Munich | Sports | 2.10× | ||
| 08 | Eyelash | Beauty & Wellness | 2.08× | ||
| 09 | Lottery | Games | 2.01× | ||
| 10 | Baby food | Kids & Family | 1.93× | ||
| 11 | Distilled beverage | Food & Beverages | 1.91× | ||
| 12 | Innovation | Business & Career | 1.88× | ||
| 13 | Cruises | Travel & Leisure | 1.85× | ||
| 14 | Slot machine | Games | 1.77× | ||
| 15 | Radio | Technology & Electronics | 1.75× | ||
| 16 | Ice cream | Food & Beverages | 1.75× | ||
| 17 | Steak | Food & Beverages | 1.65× | ||
| 18 | Meat | Food & Beverages | 1.63× | ||
| 19 | Lipstick | Beauty & Wellness | 1.55× | ||
| 20 | Scooters | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.55× | |
| Spirituality | BALANCE | 1.41× | |
| Tradition | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.56× | |
| Design Affinity | PREMIUM | 0.67× | |
| Price Sensitivity | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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