Rascasse Audience Intelligence

Diary Audience in Brazil

Name: Diary — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Diary in Brazil — modelled from more than twelve digital signal sources. Diary has an estimated audience of 4,381,759 people in Brazil.

#1044among Topic in Brazil #43in Kids & Family

The average Diary fan in Brazil is 38.5 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diary profile in Brazil.

Audience size

4.4M

in Brazil

Gender

67.6%♀

32.4% male

Age

38.5

average years

Country rank

#1559

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Diary fans

67.6% are female, 32.4% are male, average age 38.5.

Fig. 02

Gender split

67.6%

Female

32.4%

Male

Demographic split for Diary audience in Brazil
Metric	Value
Female	67.6%
Male	32.4%
Average age	38.5
Estimated audience size	4,381,759

Fig. 03

Age distribution

Age distribution of the Diary audience in Brazil
Age bracket	Share	%
16-19		21%
20-29		21%
30-39		21%
40-49		19%
50+		19%

Fig. 04

Worldwide distribution

3.6%

of the worldwide Diary audience comes from Brazil.

Worldwide audience distribution share by country for Diary
Country	Share
United States	19.4%
Italy	6.8%
Japan	6.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diary audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Diary fans by region: top regions in Brazil
#	Region	Reach	×
01	Roraima	~10K	1.09×
02	Amapá	~20K	1.06×
03	Acre	~20K	1.06×
04	Rio Grande do Norte	~80K	1.05×
05	Paraíba	~90K	1.04×
06	Amazonas	~80K	1.02×
07	Rio de Janeiro	~400K	1.00×
08	Pernambuco	~200K	1.00×
09	Alagoas	~60K	1.00×
10	Sergipe	~50K	1.00×
11	Pará	~100K	0.99×
12	Rondônia	~40K	0.99×
13	Ceará	~200K	0.98×
14	Federal District	~70K	0.98×
15	Maranhão	~100K	0.97×
16	Piauí	~60K	0.97×
17	Tocantins	~30K	0.97×
18	Mato Grosso	~80K	0.95×
19	Espírito Santo	~90K	0.94×
20	Mato Grosso do Sul	~60K	0.94×
21	São Paulo	~1M	0.93×
22	Rio Grande do Sul	~200K	0.93×
23	Santa Catarina	~200K	0.93×
24	Bahia	~300K	0.92×
25	Paraná	~200K	0.91×
26	Minas Gerais	~400K	0.89×
27	Goiás	~100K	0.88×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Brazil

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Arts and music (39,605,104)
Food and drink (38,965,798)
Sports (38,308,261)
Food (37,833,570)

See Diary audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Diary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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