A data profile of the people who buy, follow and care about Diary in United Kingdom — modelled from more than twelve digital signal sources. Diary has an estimated audience of 4,371,759 people in United Kingdom.
The average Diary fan in United Kingdom is 42.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Harry Potter, Hair Extensions, Barbie, with strongest over-indexing on Harry Potter (2.89× the country average).
Demographically, the Diary audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Tradition, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Diary fan in United Kingdom is more female, around 42.4 years old, with strong Tradition tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Diary profile in United Kingdom.
66.6% are female, 33.4% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 42.4 |
| Estimated audience size | 4,371,759 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Diary audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.4% |
| Italy | 6.8% |
| Japan | 6.0% |
Where the Diary audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 1.54× | |
| 02 | West Midlands | ~300K | 1.34× | |
| 03 | Yorkshire and the Humber | ~500K | 1.33× | |
| 04 | North East | ~200K | 1.21× | |
| 05 | South East | ~600K | 1.06× | |
| 06 | Northern Ireland | ~100K | 0.92× | |
| 07 | South West | ~300K | 0.85× | |
| 08 | East Midlands | ~300K | 0.85× | |
| 09 | Wales | ~200K | 0.84× | |
| 10 | East of England | ~300K | 0.83× | |
| 11 | Scotland | ~300K | 0.72× | |
| 12 | North West | ~300K | 0.57× |
The strongest cross-interests of the Diary audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Faber-Castell | Business & Career | 18.11× | ||
| 02 | Personal organizer | Fashion & Accessoires | 9.10× | ||
| 03 | SketchUp | Movies & TV | 7.27× | ||
| 04 | Hair Extensions | Beauty & Wellness | 4.58× | ||
| 05 | Long Lashes | Beauty & Wellness | 4.40× | ||
| 06 | Stationery | Technology & Electronics | 4.08× | ||
| 07 | Web 2.0 | Technology & Electronics | 3.73× | ||
| 08 | Persian cat | Pets & Animals | 3.55× | ||
| 09 | Barbie | Movies & TV | 3.36× | ||
| 10 | Papyrus | Politics & Society | 2.90× | ||
| 11 | Harry Potter | Movies & TV | 2.89× | ||
| 12 | Wikipedia | Internet & Social Media | 2.28× | ||
| 13 | New Look | Fashion & Accessoires | 2.22× | ||
| 14 | Harrods | Shopping | 2.03× | ||
| 15 | Fine art | Business & Career | 1.99× | ||
| 16 | Superman | Movies & TV | 1.88× | ||
| 17 | Waitrose | Shopping | 1.67× | ||
| 18 | Painting | Arts & Culture | 1.62× | ||
| 19 | Cosmetics | Beauty & Wellness | 1.52× | ||
| 20 | American Student Dental Association | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.72× | |
| Mindfulness | BALANCE | 1.61× | |
| Spirituality | BALANCE | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.96× | |
| Need for Security | CONSERVATISM | 0.97× | |
| Quality Awareness | PREMIUM | 0.97× |
Diary has an estimated audience of 4,371,759 people in United Kingdom, concentrated in England and South East.
66.6% of Diary fans are female, 33.4% are male, with an average age of 42.4 years.
Diary fans show strongest brand affinity for Harry Potter (2.89×), Hair Extensions (4.58×), and Barbie (3.36×) over the country average.
Diary fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~600K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Diary itself, the audience over-indexes on Hair Extensions (4.58×), Barbie (3.36×), Personal organizer (9.1×), and Superman (1.88×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Diary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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