A data profile of the people who buy, follow and care about Research in Malaysia — modelled from more than twelve digital signal sources. Research has an estimated audience of 3,085,363 people in Malaysia.
The average Research fan in Malaysia is 39.6 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Politics, Google Drive, Blood vessel, with strongest over-indexing on Politics (1.65× the country average).
Demographically, the Research audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Community Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Research fan in Malaysia is balanced, around 39.6 years old, with strong Community Orientation tendencies and a notable affinity for Politics.
The key figures that characterise the Research profile in Malaysia.
49.0% are female, 51.0% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 39.6 |
| Estimated audience size | 3,085,363 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Research audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
Where the Research audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1M | 1.23× | |
| 02 | Negeri Sembilan | ~200K | 1.18× | |
| 03 | Perak | ~300K | 1.11× | |
| 04 | Kuala Lumpur | ~600K | 1.10× | |
| 05 | Terengganu | ~100K | 1.10× | |
| 06 | Kedah | ~200K | 1.09× | |
| 07 | Sarawak | ~300K | 1.04× | |
| 08 | Johor | ~400K | 1.00× | |
| 09 | Kelantan | ~100K | 0.99× | |
| 10 | Perlis | ~40K | 0.99× | |
| 11 | Penang | ~200K | 0.98× | |
| 12 | Malacca | ~100K | 0.98× | |
| 13 | Pahang | ~100K | 0.96× | |
| 14 | Labuan | ~20K | 0.94× | |
| 15 | Sabah | ~300K | 0.92× | |
| 16 | Putrajaya | ~10K | 0.90× |
The strongest cross-interests of the Research audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Infographic | News | 2.70× | ||
| 02 | Statistics | Business & Career | 2.60× | ||
| 03 | Large intestine | Health | 2.50× | ||
| 04 | Public administration | Business & Career | 2.47× | ||
| 05 | Business card | Business & Career | 2.43× | ||
| 06 | Cartilage | Health | 2.34× | ||
| 07 | Blood vessel | Health | 2.33× | ||
| 08 | Uric acid | Health | 2.28× | ||
| 09 | Google Street View | Internet & Social Media | 2.27× | ||
| 10 | Air fryer | Food & Beverages | 2.19× | ||
| 11 | Social science | Business & Career | 1.83× | ||
| 12 | Political science | Business & Career | 1.81× | ||
| 13 | Instant noodle | Food & Beverages | 1.80× | ||
| 14 | HVAC | Home & Garden | 1.76× | ||
| 15 | Google Drive | Technology & Electronics | 1.75× | ||
| 16 | Tibet | Travel & Leisure | 1.68× | ||
| 17 | Sociology | Business & Career | 1.67× | ||
| 18 | United Nations | Politics & Society | 1.67× | ||
| 19 | Politics | Politics & Society | 1.65× | ||
| 20 | Doctor of Philosophy | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.12× | |
| Need for Security | CONSERVATISM | 1.10× | |
| Quality Awareness | PREMIUM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Indulgence | JOY | 0.88× |
Research has an estimated audience of 3,085,363 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
49.0% of Research fans are female, 51.0% are male, with an average age of 39.6 years.
Research fans show strongest brand affinity for Politics (1.65×), Google Drive (1.75×), and Blood vessel (2.33×) over the country average.
Research fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~600K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Research itself, the audience over-indexes on Google Drive (1.75×), Blood vessel (2.33×), Social science (1.83×), and Uric acid (2.28×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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