A data profile of the people who buy, follow and care about Gold rush in South Africa — modelled from more than twelve digital signal sources. Gold rush has an estimated audience of 1,236,642 people in South Africa.
Gold rush has an estimated audience of 1,236,642 people in South Africa. 37.4% are female, 62.6% are male, average age 40.2. Top brand affinities: Hostel, Innovation, Sustainable energy, Turkish Airlines, Mineral water.
Top brand affinities include Hostel, Innovation, Sustainable energy, with strongest over-indexing on Hostel (3.47× the country average).
Demographically, the Gold rush audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Gold rush fan in South Africa is more male, around 40.2 years old, with strong Career Orientation tendencies and a notable affinity for Hostel.
The key figures that characterise the Gold rush profile in South Africa.
37.4% are female, 62.6% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 37.4% |
| Male | 62.6% |
| Average age | 40.2 |
| Estimated audience size | 1,236,642 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide Gold rush audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 33.0% |
| South Africa | 29.4% |
| Australia | 4.8% |
The strongest cross-interests of the Gold rush audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ryan Gosling | Movies & TV | 3.71× | ||
| 02 | Cigar | Food & Beverages | 3.54× | ||
| 03 | Hostel | Travel & Leisure | 3.47× | ||
| 04 | Turkish Airlines | Travel & Leisure | 3.42× | ||
| 05 | Sandra Bullock | Movies & TV | 3.31× | ||
| 06 | Prosecco | Food & Beverages | 2.93× | ||
| 07 | Robotics | Technology & Electronics | 2.90× | ||
| 08 | Keanu Reeves | Movies & TV | 2.85× | ||
| 09 | Mineral water | Food & Beverages | 2.57× | ||
| 10 | 3D printing | Technology & Electronics | 2.39× | ||
| 11 | Sustainable energy | Home & Garden | 2.12× | ||
| 12 | Zoo | Kids & Family | 2.09× | ||
| 13 | Department store | Shopping | 2.01× | ||
| 14 | Non-alcoholic beverage | Food & Beverages | 1.92× | ||
| 15 | Innovation | Business & Career | 1.72× | ||
| 16 | Emirates | Travel & Leisure | 1.71× | ||
| 17 | Efficient energy use | Technology & Electronics | 1.66× | ||
| 18 | Strategy games | Games | 1.63× | ||
| 19 | Theme parks | Travel & Leisure | 1.61× | ||
| 20 | Renewable energy | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.63× | |
| Convenience Orientation | PREMIUM | 1.54× | |
| Sustainability | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Social Media Usage | JOY | 0.71× | |
| Luxury Orientation | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Gold rush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.