Gold rush Audience in United States

Gold rush logo

Gold rush has an estimated audience of 1,392,901 people in United States. 35.7% are female, 64.3% are male, average age 43.3. Top regions: California, Florida, Texas. Top brand affinities: Israel, Home construction, Minnesota, Glossier, Home staging.

The average Gold rush fan in United States is 43.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Israel, Home construction, Minnesota, with strongest over-indexing on Israel (2.76× the country average). Demographically, the Gold rush audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Gold rush fans

Demographic split for Gold rush audience in United States
MetricValue
Female35.7%
Male64.3%
Average age43.3
Estimated audience size1,392,901

Audience persona

The typical Gold rush fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Gold rush in United States
RegionReachAffinity
California166,0921.08×
Florida97,5081.03×
Texas88,4940.74×
Arizona60,0122.11×
New York53,9380.69×
Pennsylvania42,0630.9×
Georgia39,1810.91×
Michigan36,5771×
Illinois36,2730.78×
Ohio36,0740.84×
North Carolina30,7420.73×
Wisconsin30,4141.45×
Washington30,3381.09×
Colorado26,2211.19×
Tennessee23,4050.84×
Indiana23,1440.91×
Virginia22,0960.65×
Minnesota22,0121.1×
Massachusetts21,6200.79×
New Jersey21,4920.61×
Missouri21,3970.95×
Oregon19,9751.25×
Kentucky18,8501.08×
South Carolina14,6290.7×
Alabama14,4560.74×
Oklahoma14,2010.92×
Maryland13,6370.57×
Nevada13,3390.99×
Iowa12,8801.12×
Louisiana12,1440.68×
Connecticut11,5010.82×
Utah11,1940.9×
Kansas10,4210.95×
Arkansas10,2670.89×
Idaho8,9531.28×
West Virginia8,5751.32×
Alaska7,3852.48×
Mississippi7,3490.64×
Maine6,7541.35×
New Mexico6,6050.95×
Montana6,5351.69×
Nebraska6,2940.9×
New Hampshire5,8031.06×
Hawaii3,8560.64×
South Dakota3,7161.15×
North Dakota3,5071.23×
Vermont3,2171.32×
Rhode Island2,7980.63×
Wyoming2,5641.24×
Washington, District of Columbia2,4010.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gold rush audience
BrandAffinityCategory
Israel2.76×Travel & Leisure
Home construction1.53×Home & Garden
Minnesota1.75×Travel & Leisure
Glossier4.71×Beauty & Wellness
Home staging3.87×Home & Garden
3D printing1.66×Technology & Electronics
Unique Gifts1.51×Shopping
Nebraska Cornhuskers football2.28×Sports
GILT7.55×Shopping
Jesse Plemons1.89×Movies & TV
Information sensitivity4.68×Technology & Electronics
Wikia1.71×Internet & Social Media
MK2.07×Music & Radio
Keith Stanfield3×Movies & TV
ABC 7 Chicago1.96×Movies & TV
Jeep Wagoneer2.58×Cars & Mobility
Urban horticulture1.62×Home & Garden
Grammarly2.04×Business & Career
WESH2.04×Movies & TV
Kento Yamazaki4.38×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gold rush audience
TraitClusterScore
PatriotismCONSERVATISM1.84
TraditionCONSERVATISM1.54
ExtroversionTHRILL1.46
Need for SecurityCONSERVATISM1.46
Risk AppetiteTHRILL1.37
Career OrientationPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for Gold rush
CountryShare
United States34.2%
South Africa30.3%
Australia5.0%

See Gold rush audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Gold rush have in United States?

Gold rush has an estimated audience of 1,392,901 people in United States, concentrated in California and Florida.

What is the gender split and age of Gold rush fans?

35.7% of Gold rush fans are female, 64.3% are male, with an average age of 43.3 years.

Which brands do Gold rush fans like most?

Gold rush fans show strongest brand affinity for Israel (2.76×), Home construction (1.53×), and Minnesota (1.75×) over the country average.

Where do Gold rush fans live in United States?

Gold rush fans in United States are most concentrated in California (reach 166,092), Florida (reach 97,508), and Texas (reach 88,494). These three regions account for the largest share of the active audience.

What other brands do Gold rush fans also like?

Beyond Gold rush itself, the audience over-indexes on Home construction (1.53×), Minnesota (1.75×), Glossier (4.71×), and Home staging (3.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gold rush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.