Rascasse Audience Intelligence

Gold rush Audience in United States

A data profile of the people who buy, follow and care about Gold rush in United States — modelled from more than twelve digital signal sources. Gold rush has an estimated audience of 1,390,133 people in United States.

#345among TV series in United States#1283among Movie / TV Show / Series in United States#3167in Movies & TV

The average Gold rush fan in United States is 43.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Candice Swanepoel, Sigourney Weaver, Folklore, with strongest over-indexing on Candice Swanepoel (18.35× the country average).

Demographically, the Gold rush audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gold rush fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Candice Swanepoel.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gold rush profile in United States.

Audience size
1.4M
in United States
Gender
35.7%♀
64.3% male
Age
43.3
average years
Country rank
#18773
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gold rush viewers

35.7% are female, 64.3% are male, average age 43.3.

Fig. 02

Gender split

35.7%
Female
64.3%
Male
Demographic split for Gold rush audience in United States
MetricValue
Female35.7%
Male64.3%
Average age43.3
Estimated audience size1,390,133
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Gold rush audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3918%
40-4921%
50+32%
Fig. 04

Worldwide distribution

33.0%

of the worldwide Gold rush audience comes from United States.

Worldwide audience distribution share by country for Gold rush
CountryShare
United States33.0%
South Africa29.4%
Australia4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gold rush audience in United States is strongest.

Fig. 05

Top regions by affinity

Gold rush fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~8K2.56×
02Arizona~60K2.06×
03Montana~7K1.72×
04Vermont~4K1.47×
05Wisconsin~30K1.42×
06West Virginia~9K1.34×
07Maine~7K1.33×
08North Dakota~4K1.31×
09Idaho~9K1.29×
10Wyoming~3K1.28×
11South Dakota~4K1.23×
12Oregon~20K1.20×
13Colorado~30K1.16×
14Iowa~10K1.10×
15Minnesota~20K1.08×
16New Hampshire~6K1.07×
17California~200K1.06×
18Kentucky~20K1.06×
19Washington~30K1.01×
20Florida~90K0.99×
21Nevada~10K0.97×
22Michigan~30K0.96×
23Missouri~20K0.94×
24Kansas~10K0.94×
25New Mexico~7K0.94×
26Indiana~20K0.92×
27Arkansas~10K0.92×
28Nebraska~6K0.91×
29Oklahoma~10K0.89×
30Utah~10K0.89×
31Georgia~40K0.88×
32Pennsylvania~40K0.87×
33Tennessee~20K0.83×
34Connecticut~10K0.82×
35Ohio~30K0.81×
36Illinois~30K0.75×
37Massachusetts~20K0.75×
38Alabama~10K0.75×
39Texas~90K0.72×
40North Carolina~30K0.72×
41South Carolina~10K0.71×
42Louisiana~10K0.71×
43Mississippi~8K0.68×
44Hawaii~4K0.68×
45Rhode Island~3K0.67×
46New York~50K0.64×
47Virginia~20K0.64×
48New Jersey~20K0.61×
49Washington, District of Columbia~2K0.59×
50Maryland~10K0.58×
Fig. 06

Affinity by region

Affinity by region — Gold rush, United States
0.58×1.00×2.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gold rush audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gold rush audience
#·InterestCategoryAffinity×
01Candice SwanepoelFashion & Accessoires18.35×
02Rose LeslieMovies & TV10.06×
03Sigourney WeaverMovies & TV7.26×
04MotorboatCars & Mobility3.81×
05Lawn mowerHome & Garden3.33×
06Bruce WillisMovies & TV2.59×
07Drudge ReportSports2.54×
08Discount TireShopping2.52×
09FolklorePolitics & Society2.46×
10Rail transportTravel & Leisure2.38×
11NASDAQBusiness & Career2.23×
12Tractor Supply CompanyShopping2.11×
13United Parcel ServiceBusiness & Career1.94×
14Ace HardwareHome & Garden1.88×
15MenardsHome & Garden1.86×
16CBS SportsMovies & TV1.84×
17Hardware storeHome & Garden1.83×
18AuctionShopping1.80×
19AutoZoneCars & Mobility1.79×
20GamblingGames1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gold rush audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gold rush audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.69×
Need for SecurityCONSERVATISM1.51×
TraditionCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gold rush audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
CreativityOPEN0.73×
Healthy LifestyleBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gold rush have in United States?

Gold rush has an estimated audience of 1,390,133 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Gold rush viewers?

35.7% of Gold rush fans are female, 64.3% are male, with an average age of 43.3 years.

03

Which brands do Gold rush fans like most?

Gold rush fans show strongest brand affinity for Candice Swanepoel (18.35×), Sigourney Weaver (7.26×), and Folklore (2.46×) over the country average.

04

Where do Gold rush fans live in United States?

Gold rush fans in United States are most concentrated in California (reach ~200K), Florida (reach ~90K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Gold rush fans also like?

Beyond Gold rush itself, the audience over-indexes on Sigourney Weaver (7.26×), Folklore (2.46×), Lawn mower (3.33×), and AutoZone (1.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gold rush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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