A data profile of the people who buy, follow and care about Boats in South Africa — modelled from more than twelve digital signal sources. Boats has an estimated audience of 1,719,567 people in South Africa.
Boats has an estimated audience of 1,719,567 people in South Africa. 45.9% are female, 54.1% are male, average age 38.7. Top brand affinities: Family car, Car rentals, Innovation, Theme parks, Motorboat.
Top brand affinities include Family car, Car rentals, Innovation, with strongest over-indexing on Family car (1.89× the country average).
Demographically, the Boats audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Sustainability.
The typical Boats fan in South Africa is balanced, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Family car.
The key figures that characterise the Boats profile in South Africa.
45.9% are female, 54.1% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 38.7 |
| Estimated audience size | 1,719,567 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 22% |
of the worldwide Boats audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
The strongest cross-interests of the Boats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorboat | Cars & Mobility | 3.30× | ||
| 02 | Jet ski | Sports | 2.61× | ||
| 03 | Hostel | Travel & Leisure | 1.99× | ||
| 04 | Carcare | Cars & Mobility | 1.93× | ||
| 05 | Family car | Cars & Mobility | 1.89× | ||
| 06 | Snorkeling | Sports | 1.88× | ||
| 07 | Off-road vehicle | Cars & Mobility | 1.83× | ||
| 08 | Ecotourism | Business & Career | 1.77× | ||
| 09 | Single malt whisky | Food & Beverages | 1.73× | ||
| 10 | Volkswagen Amarok | Cars & Mobility | 1.67× | ||
| 11 | BMW X5 | Cars & Mobility | 1.65× | ||
| 12 | Car rentals | Cars & Mobility | 1.63× | ||
| 13 | Toyota Land Cruiser | Cars & Mobility | 1.63× | ||
| 14 | Max Verstappen | Sports | 1.59× | ||
| 15 | British Airways | Travel & Leisure | 1.59× | ||
| 16 | Theme parks | Travel & Leisure | 1.58× | ||
| 17 | Volkswagen Tiguan | Cars & Mobility | 1.56× | ||
| 18 | Sustainable energy | Home & Garden | 1.55× | ||
| 19 | Innovation | Business & Career | 1.51× | ||
| 20 | Suzuki | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.34× | |
| Sustainability | BALANCE | 1.31× | |
| Quality Awareness | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.64× | |
| Creativity | OPEN | 0.78× | |
| Risk Appetite | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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