A data profile of the people who buy, follow and care about Boats in Australia — modelled from more than twelve digital signal sources. Boats has an estimated audience of 6,072,954 people in Australia.
Boats has an estimated audience of 6,072,954 people in Australia. 43.8% are female, 56.2% are male, average age 44.5. Top brand affinities: Real property, Motorboat, Wikipedia, Refrigerator, Used car.
Top brand affinities include Real property, Motorboat, Wikipedia, with strongest over-indexing on Real property (2.01× the country average).
Demographically, the Boats audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The typical Boats fan in Australia is more male, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for Real property.
The key figures that characterise the Boats profile in Australia.
43.8% are female, 56.2% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 44.5 |
| Estimated audience size | 6,072,954 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Boats audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
The strongest cross-interests of the Boats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boat show | Travel & Leisure | 2.84× | ||
| 02 | Motorboat | Cars & Mobility | 2.76× | ||
| 03 | SailGP | Sports | 2.62× | ||
| 04 | Jet ski | Sports | 2.45× | ||
| 05 | Electric motorcycles and scooters | Cars & Mobility | 2.05× | ||
| 06 | Real property | Home & Garden | 2.01× | ||
| 07 | Angling | Sports | 1.92× | ||
| 08 | Off-road vehicle | Cars & Mobility | 1.86× | ||
| 09 | Toyota Land Cruiser | Cars & Mobility | 1.82× | ||
| 10 | Toyota Hilux | Cars & Mobility | 1.79× | ||
| 11 | Lawn mower | Home & Garden | 1.74× | ||
| 12 | Public security | Politics & Society | 1.69× | ||
| 13 | Air pollution | Health | 1.69× | ||
| 14 | Wikipedia | Internet & Social Media | 1.67× | ||
| 15 | Snorkeling | Sports | 1.66× | ||
| 16 | Electric vehicle | Cars & Mobility | 1.64× | ||
| 17 | Compact car | Cars & Mobility | 1.63× | ||
| 18 | Photovoltaics | Home & Garden | 1.61× | ||
| 19 | Refrigerator | Home & Garden | 1.51× | ||
| 20 | Used car | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.27× | |
| Convenience Orientation | PREMIUM | 1.17× | |
| Price Sensitivity | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.80× | |
| Mindfulness | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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