A data profile of the people who buy, follow and care about Boats in United Arab Emirates — modelled from more than twelve digital signal sources. Boats has an estimated audience of 2,069,672 people in United Arab Emirates.
The average Boats fan in United Arab Emirates is 36.9 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Louvre Abu Dhabi, Pizza, Innovation, with strongest over-indexing on Louvre Abu Dhabi (1.68× the country average).
Demographically, the Boats audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Boats fan in United Arab Emirates is more male, around 36.9 years old, with strong Career Orientation tendencies and a notable affinity for Louvre Abu Dhabi.
The key figures that characterise the Boats profile in United Arab Emirates.
26.4% are female, 73.6% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 26.4% |
| Male | 73.6% |
| Average age | 36.9 |
| Estimated audience size | 2,069,672 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 33% | |
| 30-39 | 31% | |
| 40-49 | 18% | |
| 50+ | 7% |
of the worldwide Boats audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
Where the Boats audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~1.5M | 1.41× | |
| 02 | Emirate of Abu Dhabi | ~1M | 1.33× | |
| 03 | Ras Al Khaimah | ~100K | 0.98× | |
| 04 | Fujairah | ~40K | 0.87× | |
| 05 | Emirate of Sharjah | ~400K | 0.80× | |
| 06 | Emirate of Ajman | ~200K | 0.72× |
The strongest cross-interests of the Boats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electric motorcycles and scooters | Cars & Mobility | 2.33× | ||
| 02 | Jet ski | Sports | 2.12× | ||
| 03 | Reptiles | Pets & Animals | 2.01× | ||
| 04 | Snorkeling | Sports | 1.84× | ||
| 05 | Oman Air | Travel & Leisure | 1.74× | ||
| 06 | Louvre Abu Dhabi | Arts & Culture | 1.68× | ||
| 07 | Carcare | Cars & Mobility | 1.67× | ||
| 08 | Las Vegas | Travel & Leisure | 1.61× | ||
| 09 | Solar energy | Home & Garden | 1.59× | ||
| 10 | Volunteering | Politics & Society | 1.58× | ||
| 11 | Family car | Cars & Mobility | 1.56× | ||
| 12 | Casino games | Games | 1.56× | ||
| 13 | Helicopter | Cars & Mobility | 1.55× | ||
| 14 | Non-alcoholic beverage | Food & Beverages | 1.55× | ||
| 15 | Low-cost carrier | Travel & Leisure | 1.55× | ||
| 16 | Innovation | Business & Career | 1.54× | ||
| 17 | Tram | Cars & Mobility | 1.53× | ||
| 18 | Ferrari World | Travel & Leisure | 1.52× | ||
| 19 | Pizza | Food & Beverages | 1.51× | ||
| 20 | Ralph Lauren | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.34× | |
| Early Adopter Mentality | POWER | 1.29× | |
| Indulgence | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Creativity | OPEN | 0.75× | |
| Urban Lifestyle | OPEN | 0.82× |
Boats has an estimated audience of 2,069,672 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
26.4% of Boats fans are female, 73.6% are male, with an average age of 36.9 years.
Boats fans show strongest brand affinity for Louvre Abu Dhabi (1.68×), Pizza (1.51×), and Innovation (1.54×) over the country average.
Boats fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Boats itself, the audience over-indexes on Pizza (1.51×), Innovation (1.54×), Volunteering (1.58×), and Family car (1.56×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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