A data profile of the people who buy, follow and care about Boats in Indonesia — modelled from more than twelve digital signal sources. Boats has an estimated audience of 2,627,916 people in Indonesia.
Boats has an estimated audience of 2,627,916 people in Indonesia. 36.2% are female, 63.8% are male, average age 37.2. Top brand affinities: Lottery, Electric motorcycles and scooters, NASDAQ, Innovation, Scooters.
Top brand affinities include Lottery, Electric motorcycles and scooters, NASDAQ, with strongest over-indexing on Lottery (2.26× the country average).
Demographically, the Boats audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Need for Security, Sustainability.
The typical Boats fan in Indonesia is more male, around 37.2 years old, with strong Need for Security tendencies and a notable affinity for Lottery.
The key figures that characterise the Boats profile in Indonesia.
36.2% are female, 63.8% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 36.2% |
| Male | 63.8% |
| Average age | 37.2 |
| Estimated audience size | 2,627,916 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 12% |
of the worldwide Boats audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
The strongest cross-interests of the Boats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorboat | Cars & Mobility | 3.25× | ||
| 02 | Electric motorcycles and scooters | Cars & Mobility | 2.98× | ||
| 03 | NASDAQ | Business & Career | 2.78× | ||
| 04 | Projectors | Technology & Electronics | 2.63× | ||
| 05 | Max Verstappen | Sports | 2.31× | ||
| 06 | Innovation | Business & Career | 2.29× | ||
| 07 | Lottery | Games | 2.26× | ||
| 08 | Electric vehicle | Cars & Mobility | 2.08× | ||
| 09 | City car | Cars & Mobility | 2.06× | ||
| 10 | Family car | Cars & Mobility | 1.99× | ||
| 11 | Bicycle | Cars & Mobility | 1.90× | ||
| 12 | Hatchback | Cars & Mobility | 1.87× | ||
| 13 | Crowdfunding | Business & Career | 1.85× | ||
| 14 | Activism | Politics & Society | 1.83× | ||
| 15 | Vehicle insurance | Cars & Mobility | 1.75× | ||
| 16 | Used car | Cars & Mobility | 1.67× | ||
| 17 | Garuda Indonesia | Travel & Leisure | 1.56× | ||
| 18 | Scooters | Cars & Mobility | 1.55× | ||
| 19 | Retail banking | Business & Career | 1.54× | ||
| 20 | Self-employment | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.57× | |
| Sustainability | BALANCE | 1.45× | |
| Tradition | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.51× | |
| Creativity | OPEN | 0.64× | |
| Indulgence | JOY | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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