A data profile of the people who buy, follow and care about Boats in Switzerland — modelled from more than twelve digital signal sources. Boats has an estimated audience of 1,380,337 people in Switzerland.
Boats has an estimated audience of 1,380,337 people in Switzerland. 39.5% are female, 60.5% are male, average age 43.0. Top brand affinities: AutoScout24, Hornbach, Mobile phones, Real property, Wikipedia.
Top brand affinities include AutoScout24, Hornbach, Mobile phones, with strongest over-indexing on AutoScout24 (2.25× the country average).
Demographically, the Boats audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Travelling.
The typical Boats fan in Switzerland is more male, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Boats profile in Switzerland.
39.5% are female, 60.5% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 43.0 |
| Estimated audience size | 1,380,337 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Boats audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.4% |
| Japan | 5.3% |
The strongest cross-interests of the Boats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Antique car | Cars & Mobility | 2.74× | ||
| 02 | Real property | Home & Garden | 2.35× | ||
| 03 | AutoScout24 | Cars & Mobility | 2.25× | ||
| 04 | Hornbach | Shopping | 2.16× | ||
| 05 | Scooters | Cars & Mobility | 2.02× | ||
| 06 | Charity and causes | Business & Career | 1.97× | ||
| 07 | Transfermarkt | Sports | 1.94× | ||
| 08 | High-definition television | Technology & Electronics | 1.93× | ||
| 09 | Luxury real estate | Business & Career | 1.91× | ||
| 10 | University | Business & Career | 1.86× | ||
| 11 | Wikipedia | Internet & Social Media | 1.85× | ||
| 12 | Electronics | Technology & Electronics | 1.85× | ||
| 13 | Festival | Music & Radio | 1.73× | ||
| 14 | Mobile game | Games | 1.70× | ||
| 15 | FC Bayern Munich | Sports | 1.68× | ||
| 16 | Electronic funds transfer | Business & Career | 1.66× | ||
| 17 | Instant messaging | Internet & Social Media | 1.64× | ||
| 18 | Spas | Beauty & Wellness | 1.58× | ||
| 19 | Mobile phones | Technology & Electronics | 1.55× | ||
| 20 | Education | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.48× | |
| Travelling | THRILL | 1.44× | |
| Indulgence | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Creativity | OPEN | 0.82× | |
| Price Sensitivity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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